Webinar 21 July 2016

OWOX BI: How to import cost data into Google Analytics

  • Maksim Ostapenko

    Maksim Ostapenko

    Project manager OWOX

  • Mariia Bocheva

    Mariia Bocheva

    Business Development Executive in OWOX BI

​You measure your online revenue in Google Analytics and you know how it is attributed to your traffic sources. By default, your ad costs are only available for your Google campaigns. Here’s where the pain starts — you do not know the efficiency of other campaigns and can’t compare them.

​But there’s hope. In this webinar, you’ll learn how to import third-party cost data into Google Analytics without a single CSV-file (it is possible!).

You’ll learn:

  • About the best practices of cost data analysis;
  • Step-by-step setup of cost data pipeline with OWOX BI;
  • What to do with all this data;
  • About pitfalls, working with cost data.

If you are an analyst, digital marketer, manager or you are aiming to optimize your advertising cost and find a better campaign strategy — register for our free webinar!​