Measure CPL, CPO and ROAS in Google Analytics 4 for Non-Google Ad Platforms

Automatically link your Ad Platforms cost data to Google Analytics 4 conversion data, so you can analyze your cost per lead (CPL), cost per order (CPO), & return on ad spend (ROAS) to make fully-informed marketing decisions.

Connect your advertising services with Google Analytics 4 in just a few clicks

The challenge lies in the difference in data format between advertising services and GA4. OWOX BI provides an easy solution by seamlessly importing cost data from Facebook Ads, Bing Ads, Twitter Ads, and other advertising services to Google BigQuery with our easy-to-setup pipelines. You don't need to manually clean, process, or update data. Instead, you receive ready-to-use, automatically updated datasets.

Prepare your cost data into GA4-ready format (no SQL skills required)

Transforming your cost data from advertising platforms is a breeze with OWOX BI. You don't need to have any coding or SQL skills to normalize and transform your data. With our ready-to-use transformation templates you can get all of your data available for GA4 import in just a few moments.

Automatically upload your cost data to GA4-accessible SFTP with no-code

Google Analytics 4 performance reports become more powerful with cost data from ad platforms. OWOX BI helps you automate the process of uploading cost data from Google BigQuery to GA-4 accessible SFTP managed by OWOX. 

Combine your cost data with data from 150+ other sources

With OWOX BI, you can merge data from various sources to gain a comprehensive understanding of your marketing efficiency. By merging different types of data, you can identify patterns, trends, and insights that may not be visible if you only analyze a single advertising or data source.

Build reports of any complexity from your data

OWOX BI offers you the ability to generate reports of any complexity based on your marketing data. After collecting data in Google BigQuery, you can visualize your data directly into Looker Studio (ex. Google Data Studio), Google Sheets, Tableau, Looker, Power BI and Qlik.

Discover which campaigns are generating more profit and which ones need improvement to effectively allocate your marketing budget.

Revolutionize Your Marketing Data

Automated omnichannel reporting

Save time and focus on data analysis by letting OWOX BI automate data preparation for you.

High data accuracy

Experience the highest data accuracy from your marketing campaigns and always make data-driven decisions with OWOX BI.

Maximize your insights

Build the reports you need with an extraordinary level of data granularity from OWOX BI.

Data quality monitoring

Ensure data relevance and quality with OWOX BI's transparent monitoring. Trust your data with our data quality monitoring.

Automatic data updates

Get fresh data every time. OWOX BI's automatic updates data if it changes in the advertising service within 21-day window.

Historical data import

Evaluate your past campaigns with OWOX BI's historical data import feature. Unlock Insights from Your Historical Data.

No maintenance — no worries

Don't worry about maintaining connectors — let OWOX BI take care of all the API for you. Enjoy worry-free data integration!

Get world-class support

Get the help you need with OWOX BI's support and customer success team. Try it now and experience our world-class service!

2,000 companies rely on us All testimonials

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    We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions...
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    OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools...
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    We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’...
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