Where data makes sense

One tool to collect, normalize, prepare, orchestrate
and analyze your digital marketing data with ease

Pipeline ETL

Try the best marketing ETL tool. OWOX BI collects and processes all the data you need for building reports and getting insights fast.


OWOX BI is a secure digital analytics platform with a focus on server-side first-party data collection. No coding or engineering expertise needed.


Stop wasting time on data preparation. Use prebuilt SQL transformations (or create your own) to make raw data business-ready and get insights faster.

Google Sheets ↔ BigQuery

Upload any data from Google Sheets to BigQuery cloud storage and use it in your reports with the free OWOX BI BigQuery Reports add-on.

Google Sheets to Analytics

Automatically import data from Google Sheets to Google Analytics with the free OWOX BI Data Upload add-on

Unique advantages of OWOX BI

Work with complete unsampled data

Get all the data you need for your marketing analysis. We combine information from your website, Google Analytics, advertising services, and CRM systems. We’ll even set up custom integrations if necessary.

Ensure data quality and security

All data is collected, stored, and processed in your Google BigQuery and Google Analytics projects. You have complete control over all your stored data and can decide who to share it with. At any time, you can get a visual report on the relevance of data from advertising services uploaded to Google Analytics.

Get quick reports without technical training

With OWOX BI, you don’t need to wait for a response from your analysts, study SQL, or understand how your data is structured. Just select the metrics you want to see in your Smart Data report. Smart Data will instantly visualize your data in a way you can understand.

Trust your tasks to experts

For 20 years, we’ve been developing expertise in analytics to find growth zones for our customers. Today, we have the largest number of success stories using Google Cloud and Google Analytics among all Google partners globally.

2,000 companies rely on us All testimonials

  • OneClass

    Great Service!

    We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions of hits into BigQuery for analysis.
  • Answear

    A leap forward to better analytics

    OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools we previously used had limitations we really didn’t want to deal with. It wasn’t possible to consolidate the enhanced user ... data in Google Analytics, or combine data from our email system with the on-site user behavior data. That’s why we went with OWOX BI to meet our needs. By collecting data in Google BigQuery, we’re able to build automated reports to analyze and improve our KPIs, as well as analyze data from across our website, apps, mailing system and other customer touchpoints.
  • Chantelle

    Great job, OWOX team!

    We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’ journeys. We can now manage our digital marketing investments by taking into account the offline sales and provide greater insights to our CEO. Great job, OWOX team!
  • Mindshare

    Trainings with OWOX

    We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were really open and knowledgeable. Would definitely recommend them for Google-products related trainings.
  • QVC

    Great Team

    We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able to have non-standard report in line with our business needs.
  • DHL Transportörerna Intresse AB

    Amazing product and team

    We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really recommend it, as well as OWOX’s interesting and genuin webinars.


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