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How to set up analytics for a post-cookie world

PDF 962.97 Kb

Familiar ways of working with marketing data are gradually changing due to the demise of third-party data, reducing the lifetime of cookies and increasing the difficulty of tracking user actions.

Prepare your marketing and analytics for a post-cookie reality and new conditions for working with personal data.

Receive the materials to find out how to extend the cookie expiration time to two years and efficiently evaluate the effectiveness of advertising campaigns.