Clearing the Fog: Eliminating Blind Spots in Digital Marketing
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Vlad Flaks
CEO OWOX
Management in a digital marketing team is about data-driven decision making. Nowadays cookies-, privacy- and martech restrictions make measurement harder and blind spots bigger. Once disregarded it increases cost of acquisition and makes it harder to prove marketing value.
During the webinar we will reveal top blind spots in digital marketing in 2023 you have to be aware about, the ways to estimate business impact and best practices to handle them.
The blind spots we’ll talk about:
How to close the loop between marketing and revenue, and estimate acquisition campaigns from a real business value perspective
High probability that a significant proportion of conversions come from Direct / None. Thus it is almost impossible to understand from which sources these conversions truly come from
GDPR and CCPA consent requirements that lead to unknown traffic sources and discrepancy between CRM and digital analytics data
Who is this webinar for?
Digital marketing leaders who set tasks to analysts
Digital analysts who want to bring more value to the business
