How to create UTM tags and track your ads campaigns
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UTM-tagging is necessary for proper collection of statistics and high-quality analysis. UTM parameters help you identify which of your campaigns generate revenue and which don’t. If you want to quickly respond to any change in the website traffic and to reallocate your advertising budget, UTM tags are a must have.
Just keep in mind that UTM tags should be added strictly by the rules, to ensure that they are 100% effective.