How do users from different traffic sources behave? How much does it cost to attract them? What profit do they bring in? This dashboard will answer these questions and help you optimize your marketing budget.
You no longer need to switch between reports or manually summarize data in a table to see the number of users and transactions or the revenue, expenses, and ROAS of your advertising channels. With OWOX BI, you get a ready-made auto-updated dashboard with high-quality and up-to-date data on all traffic sources.
Which source pushes the user to buy — and at what step? This information will help you reallocate your marketing budget based on problem areas in the funnel.
The less likely a user is to pass a certain step, the more attention should be paid to the campaigns that guide the user through this step.
Find out what share of profits are generated by various brand and non-brand campaigns. Compare the conversion and ROI of advertising campaigns separately for Facebook and other sources. Analyze conversion data from organic traffic to assess the effectiveness of site optimization.
Get complete data in the right structure
Benefit from a dashboard built on complete data collected into Google BigQuery. OWOX BI merges your marketing data with your business data and avoids sampling and other Google Analytics limitations.
Ensure data quality
OWOX BI contractually guarantees not only data collection but data processing. It also automatically monitors data at each level of collection so you can confidently make data-driven decisions.
Don’t limit yourself to templates
Work with data in OWOX BI is based on your business model, not a set of tables you have to merge each time using SQL. You can create reports from understandable parameters and metrics in the OWOX BI interface as well as in Data Studio, Power BI, and Google Sheets.
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OWOX helps us to structure the marketing and website data into Google BigQuery
Learn how your online marketing affects sales in physical stores. See which campaigns and categories of goods bring more purchases offline and which work better online.
Analyze statistics from Google Ads, Facebook, and other advertising sources on one dashboard.
Evaluate the effectiveness of advertising channels for various categories and landing pages in order to plan your budget and increase sales.
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