SaaS report
Who will benefit from this report?
- Marketers and marketing directors of companies offering their products or services on a subscription model
- Digital analysts of SaaS companies
Industry: SaaS
With this report, you can
- Understand if your team is meeting the plan in terms of the key steps in your SaaS business funnel
- Evaluate the effectiveness of each advertising channel in terms of contribution to new customers and MRR
- Find out which touchpoints help you capture contacts
- Analyze how the plan for SQL leads is being implemented in target regions
- Find out what share of deals the sales team has won and how it affects the implementation of the plan for new recurring income
1. Evaluate the effectiveness of advertising channels
What the report shows:
- Comparison of your current result in terms of attracted users with your monthly plan by channel
- Comparison of sources, channels, and campaigns in terms of the efficiency of passing funnel steps
Questions you can answer with this report:
- Is your team meeting the user acquisition plan, and through which channels?
- Which channels and campaigns have significantly lower than average conversions in attracted leads and customers?
2. Find out the contribution of touchpoints in capturing contacts
What the report shows:
- Comparison of your current result in terms of attracted contacts with your monthly plan in the context of touchpoints
- Distribution of attracted leads by touchpoint
Questions you can answer with this report:
- Through which touchpoints do you get more targeted leads: marketing or sales?
- Which channel–touchpoint pairs work best? Can they be scaled?
3. Analyze the implementation of the lead plan in target regions
What the report shows:
- Comparison of your current result in terms of attracted leads with the monthly plan by region
- Distribution of attracted leads by type: new and returning
- Distribution of attracted leads by quality score
Questions you can answer with this report:
- Is your team meeting the lead generation plan?
- What regions are driving your result?
- Are you able to find new leads or are your activities mostly bringing back regular customers?
- Are you able to attract qualified leads to whom you can sell your product?
4. Evaluate the efficiency of closing deals
What the report shows:
- Comparison of your current funnel result with the monthly plan
- Comparison of your current result for new customers by type of monthly subscription
Questions you can answer with this report:
- What percentage of deals generated per month were won by your sales team?
- What proportion of deals are at the final stage of the sales funnel, and what efforts have influenced this?
- Why type of subscription do your customers most often buy nand what channels influence this choice?
Why OWOX BI?
Seamless data collection
OWOX BI delivers data from your advertising systems, website, and application to your reports.
Improved acquisition campaign analysis
OWOX BI server-side tracking extends cookie expiration times. Get less direct / none traffic in your reports, resulting in higher CPO accuracy for campaigns.
Attribution models of your choice
Various attribution models give you a 360-degree view of your campaign efficiency.
World-class support
Our team is always there to help you improve your digital analytics and business decisions.
Full data ownership
All data is collected in your data warehouse so you have a clear picture of the full data flow. No vendor lock-in.
Privacy & Security
OWOX BI server-side tracking provides secure first-party data collection according to user consent. Data is collected on your personal domain and stored in a location of your choice (EU, US, worldwide).
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