Email Open Rate is a metric that measures the percentage of successfully delivered emails that were opened by recipients. It’s commonly used to assess subject line effectiveness, send timing, and subscriber engagement.
Divide the number of unique opens by the number of delivered emails and multiply by 100 to express the result as a percentage.
Email Open Rate (%) = (Unique Opens ÷ Emails Delivered) × 100
Email Open Rate (%) = (Unique Opens ÷ Emails Delivered) × 100
If you send 5,000 emails and 1,000 recipients open them, your Email Open Rate is 20%. This indicates one out of every five recipients engaged with your subject line and opened the message.
OWOX BI integrates with your email platforms to analyze open rate trends by audience, timing, and subject line. Gain insights into what drives engagement and refine your email strategy for better results.
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A good Email Open Rate varies by industry, but 20–30% is often considered healthy. Higher rates suggest your emails are reaching and resonating with the right audience.
An Email Open Rate below 15% may indicate poor subject lines, weak sender reputation, bad timing, or outdated email lists.
Use curiosity, urgency, or personalization to grab attention and encourage recipients to open your emails.
Test different days and times to find when your audience is most likely to check and open emails.
Regularly remove inactive subscribers to improve deliverability and engagement rates.
