Page Loading Time refers to the total time it takes for a webpage to fully render on a user’s browser, including all visual elements and scripts. It’s a key metric for user experience and site performance.
Page Loading Time is calculated by measuring the time difference between when a user initiates a page request and when the entire page and its resources are fully loaded in the browser.
If a page begins loading at 0 seconds and all elements are fully rendered at 3.2 seconds, the Page Loading Time is 3.2 seconds
A good Page Loading Time is under 3 seconds. Faster load speeds generally lead to better engagement, retention, and conversions.
A load time exceeding 5 seconds is considered poor. It often results in higher bounce rates and decreased user satisfaction.
Use modern image formats and compression tools to reduce load time without compromising quality.
Reduce and defer non-critical JS/CSS to prioritize visual rendering and speed.
Deliver static resources from servers closer to users to cut down on latency.