Plans and Pricing

You’ve Got Questions? We’ve Got Answers!

• Which OWOX BI plan should I choose?

  It depends on your goal.

  • For importing cost data from an advertising source into Google Analytics or Google BigQuery, the Marketing Data plan is suitable.
  • The Marketing Data plan is also suitable for collecting user behavior data from your website and mobile application in Google BigQuery.
  • For calculating attribution and building marketing reports, the Reports & Attribution plan is the best choice.

  Email us — We will be happy to help you choose the plan that best suits your company.

• What is available in the free Start plan?

  The free Start plan includes one pipeline for importing ad cost data from advertising sources (Facebook, Instagram, etc.) into Google Analytics. Read more about Start plan features in the OWOX BI Help Center.

• What determines the cost of OWOX BI plans?

  If you use OWOX BI only for importing cost data, then the cost of the plan depends on the number of active pipelines from advertising services to Google Analytics and Google BigQuery.

  If you use OWOX BI for importing cost data, collecting data from your website, attribution, and building reports, then the cost of the plan depends on:

  • The number of unique users whose data OWOX BI processes;
  • The number of active pipelines from advertising services to Google Analytics and Google BigQuery.

• How do you count unique users for billing purposes?

  A unique user is a website visitor associated with a unique identifier and whose BigQuery data has been processed by OWOX BI within a given month. You can learn more about how we calculate unique users in the OWOX BI Help Center.

• How can I track the number of pipelines within my limit?

  On the Project Settings —> Usage page of your OWOX BI Project you can see the latest usage data and all applicable limits for your Project.

• What if I need more pipelines than are available in the plan I’m subscribed to?

  You can upgrade to a new plan or pay extra for pipelines that exceed your plan limits:

  • $30 for each pipeline over the limit with the Marketing Data plan.
  • $80 for each pipeline over the limit with the Reports & Attribution plan.

  Example: Your Marketing Data plan includes 15 ad service pipelines. The subscription price is $415 per month. If you create a 16th pipeline within a given reporting month, then you will be billed an additional $30 for this month.

  The surcharge for pipelines over the limit is issued in a separate invoice at the end of the reporting month. You can track the number of pipelines available in your plan in your OWOX BI account (bi.owox.com) on the Data Usage page.

• What happens if my project exceeds the limit for the number of unique users in my plan?

  You’ll be charged the following:

  • $3 for each 1,000 users over the limit in the Marketing Data plan;
  • $4,5 for each 1,000 users over the limit with the Reports & Attribution plan.

  Example: You’re subscribed to a Marketing Data plan with a limit of 1.3 million unique users and a cost of $880 a month. If in the reporting month you have 2,000 extra users, then at the end of the month you’ll pay an additional $6 for exceeding the limit.

  You can track the current number of unique users in your bi.owox.com account on the Data Usage page.

• What are the payment terms?

  We provide services on a prepaid basis based on a public offer. Customers with a monthly plan priced at more than $1000 can pay by invoice after signing a contract. Email us for details.

• If I’ve connected a pipeline late in the month, how will this affect the cost?

  A pipeline is considered active (payable) if at least 1 KB of data is transferred in it per month. When the pipeline is connected (at the beginning, middle, or end of the month) does not affect its cost.

• Do I have to pay for CRM users whose data is stored in Google BigQuery and used in SQL queries?

  No. You pay only for those users whose data is transferred to Google BigQuery through OWOX BI Pipeline or used in OWOX BI Attribution or OWOX BI Smart Data.

• Will I be billed for inactive pipelines?

  No. If data is not being sent via a pipeline or the pipeline is suspended or blocked for the entire reporting period, it will not be taken into account.

• If a pipeline is in beta, must I pay for it?

  No. Functionality in beta is not paid.

• Can I cancel my subscription?

  Of course. You can cancel your subscription at any time.

  Monthly subscriptions that are canceled will not be charged for the next month, and after you cancel you will continue to have access to services you’ve paid for until the end of the current billing period.

  With an annual subscription, we will withhold the amount of the paid period.