OWOX BI plans and pricing

Frequently asked questions

• Which OWOX BI plan is right for me?

  If you are a traffic manager or data analyst analyst and you want to unifiy AdSpend report for measuring cross-platform CPL, CPA and ROAS on a daily basis, with no-code data collection in GA4, then the Starter plan is suitable for you.

  If you are seeking enhanced reporting to stay on top of your ad spend and ROAS across multiple advertising channels, then our Growth Plan is what you need.

  If you a marketing leader who need to keep campaign performance under control with all of the reports in one place and accurate acquisition campaign tracking, then Professional plan is the best choice for you.

  And if you want to connect the dots between marketing and revenue, apply Machine Learning Attribution model so you can calculate the incremental value of each click then Enterprise plan is your best choice.

  Book a demo and we will be happy to help you select the right plan that meets your specific needs.

   

• What is a data source?

  A data source is one type of integration from where you want to extract your data. You can create multiple pipelines extracting data from one data source.

• What is a pipeline?

  OWOX BI Pipeline extracts, transforms & loads your data from and advertising platform, CRM or marketing tool to Google BigQuery, or from Google BigQuery to Google Analytics 4 Accessible SFTP.

• What is a 7-day trial?

  Before selecting your paid subscription plan for the first time, you can get a free 7-day free trial period to test OWOX BI. This includes 12 data sources connected to Google BigQuery or Google Analytics 4. No credit card is required to start a free trial.

• What determines the cost of OWOX BI plans?

  If you use OWOX BI only for importing cost data, then the cost of the plan depends on the number of active pipelines from advertising services to Google BigQuery.

  If you use OWOX BI for cookieless tracking, data blending, data preparation for reporting, data transformation, attribution modeling & and building smart reports, then the cost of the plan depends on:

  • The number of unique website users whose data OWOX BI processes;
  • The number of active pipelines from data sources to Google BigQuery;
  • The number of active data sources;

• What is included in the price?

  Starter plan:

  • 1 pipeline from any of 12 advertising services to Google BigQuery;

  • 1 pipeline from Google BigQuery to GA4-Accessible SFTP managed by OWOX

  • Google Analytics 4 Acquisition Report with Non-Google cost

  • You can add up to 9 more pipelines for $40 each

  Growth plan:

  • 2 data sources

  • 2 pipelines

  • 20 Essential Digital Marketing Reports

  • Blended AdSpend (200 Operation runs per month)

  • Data ownership

  Professional plan:

  • 3 data sources

  • 3 pipelines from 

  • 25+ Advanced Digital Marketing Reports

  • Accurate acquisition campaign tracking (100,000 Monthly active users)

  • Advanced data transformations (600 Operation runs per month)

  • Comprehensive Set of Attribution Models

  Enterprise plan:

  • 4 data sources

  • 4 pipelines from 

  • CRM data connected to Performance Reports

  • Cross-Platform User Profile

  • ML Attribution Models

  • Accurate acquisition campaign tracking (100,000 Monthly active users)

  • Advanced data transformations (600 Operation runs per month)

• Does OWOX BI have any limitations?

  We build automated end-to-end data analytics systems of any complexity.

  • Unlimited pipelines;
  • By-request data sources;
  • Any volume of data;
  • Unlimited seats.

• Will I be billed for inactive pipelines?

  No. If data is not being sent via a pipeline or the pipeline is suspended or blocked for the entire reporting period, it will not be taken into account.

• Can I cancel my subscription?

  Of course. You can cancel your subscription at any time and your account will be deactivated at the end of the billing period.