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ML Funnel Based Attribution

Optimize your marketing budget based on the objective sales contribution of each advertising campaign

Discover the real value of your ads

BI attribution

With OWOX BI, you’ll get an objective assessment of your advertising channels. Learn which campaigns are overvalued and which are undervalued so you can effectively redistribute your budget.

Unlike standard attribution models, the OWOX BI model takes into account every step of the user before the order — not just the last click. The harder it is to pass a step, the more value a session gets that helped make it happen. And by knowing the value of sessions, you can calculate the value of campaigns, taking into account their contribution to the user’s promotion through the funnel.

BI attribution
Consider offline sales and profit from your CRM

Consider ROPO sales and profit from your CRM

Consider offline sales and profit from your CRM

Revenue in Google Analytics and revenue from purchased goods in your CRM often don’t match. With OWOX BI, you can measure the contribution of online marketing to real sales by taking into account revenue from physical stores and data on completed orders from your CRM.

OWOX BI combines data from your website, advertising services, and CRM so you can create a funnel that takes into account the unique characteristics of your business and your efforts to attract customers and increase sales.

Find out the cost of each session

Find out the cost of each session

OWOX BI calculates the value of each session. This allows you to determine the ROI/ROAS for new and returning users. Compare the profitability of cohorts depending, for example, on whether they’ve seen a banner.

Find out how much you spend and how much you earn on each group you advertise to. Evaluate advertising performance across regions, landing pages, mobile app versions, and applications.

Find out the cost of each session
Grow and maintain profitability

Grow and maintain profitability

Grow and maintain profitability

For growth, you need to attract new customers. And for profitability, you need to return existing ones. But to work effectively with both new and existing customers, you need different marketing mixes. OWOX BI shows a channel combination for different types of customers as well as areas where you can grow your marketing strategy.

Your unique funnel

Your unique funnel

In OWOX BI, you can create a funnel that matches the structure of your business. You can assess how campaigns get customers through various steps of the funnel. That means you can see where your marketing isn’t effective and where more effort is needed.

Your unique funnel
Unique advantages of OWOX BI

Unique advantages of OWOX BI

Gain power through knowledge

Gain power through knowledge

With OWOX BI, you can specify channels to exclude from your evaluation without needing developers. For example, you can exclude brand campaigns that are exhausted. As a result, you’ll receive a mix of campaigns you can objectively manage.

Reliably evaluate advertising campaigns

Reliably evaluate advertising campaigns

In OWOX BI, you can see how value for each transaction is distributed across campaigns a user has interacted with. OWOX checks the statistical significance of calculations and gives you access to a table of confidence intervals so you can be sure of the results and understand how they were obtained.

Your data under your control

Your data under your control

OWOX BI Attribution performs calculations using data stored in your Google BigQuery project. You have complete control over access to that data using a Google account and two-factor authentication. OWOX BI stores and processes your data according to PCI DSS, ISO 27001, and USC 2.3 security standards.

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2,000 companies rely on us

2,000 companies rely on us All testimonials

  • OneClass

    Great Service!

    We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions of hits into BigQuery for analysis.
  • Answear

    A leap forward to better analytics

    OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools we previously used had limitations we really didn’t want to deal with. It wasn’t possible to consolidate the enhanced user ... data in Google Analytics, or combine data from our email system with the on-site user behavior data. That’s why we went with OWOX BI to meet our needs. By collecting data in Google BigQuery, we’re able to build automated reports to analyze and improve our KPIs, as well as analyze data from across our website, apps, mailing system and other customer touchpoints.
  • Chantelle

    Great job, OWOX team!

    We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’ journeys. We can now manage our digital marketing investments by taking into account the offline sales and provide greater insights to our CEO. Great job, OWOX team!
  • Mindshare

    Trainings with OWOX

    We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were really open and knowledgeable. Would definitely recommend them for Google-products related trainings.
  • QVC

    Great Team

    We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able to have non-standard report in line with our business needs.
  • DHL Transportörerna Intresse AB

    Amazing product and team

    We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really recommend it, as well as OWOX’s interesting and genuin webinars.


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