Make you raw marketing data business-ready

Stop wasting time on data preparation. Seamlessly sessionize, normalize and orchestrate you digital marketing data with prebuilt transformation templates (or create your own) to make raw data business-ready and gain insights faster.

Simplify data preparation

Get business-ready data faster with prebuilt or custom SQL transformations to automate data preparation:

  • Blend cost data across channels

  • Merge session hits for sessionization

  • Create single cross-device user profiles

  • Identify new and returning user types

  • Attribute ad costs to sessions

  • Use modeled conversion for cookieless measurement and conversion predictions

  • Apply attribution modeling (Last-click, First-click, U-shape, algorithmic Funnel-based attribution, and custom models)

Get business-ready data effortlessly

OWOX BI streamlines data preparation by transforming raw data into analytics-ready format with the following features:

  • Dynamic parameter recognition

  • Short link resolution

  • Currency conversion

  • Duplicated and inflated data removal

  • Spend more time analyzing data and less time on data cleaning and preparation.

Manage the whole data flow in OWOX BI Workspace

Take control of your data processing and transformations with our user-friendly web interface, complete with data lineage graphs:

  • Track how data moves and changes from connectors to dashboards

  • Quickly identify any errors or delays in data updates

  • Set and manage pre-built or custom SQL data transformations

  • Schedule data updates to keep data fresh

Accelerate data-driven decision-making

Connect your favorite BI tool to OWOX BI to quickly access cleaned, normalized and blended data from multiple sources for agile analysis and reporting.

Create custom reports in just a few clicks using our comprehensive data schema. Avoid wasting time on tedious data wrangling and get insights faster than ever before.

Great data for great analysis

Great data for great analysis

Accurate and reliable

Accurate and reliable

OWOX BI eliminates the risk of human errors and ensures high-quality execution by seamlessly collecting and preparing data. With full control over the data flow, you can quickly spot and address any errors.

Fresh and up-to-date

Fresh and up-to-date

Keep your data fresh and relevant by scheduling updates for each transformation or report.

Accessible and user-friendly

Accessible and user-friendly

Empower your team with automated SQL-based transformations and a user-friendly interface that doesn't require advanced engineering skills or complex tools.

Data quality monitoring

Accelerated insights

Get quick answers to decision-makers' questions by using business-ready data to build ad hoc reports. Save crucial data engineering and analytics resources.

Streamline Your Marketing Efforts
with our Extensive Data Connector Library

OWOX BI makes it easy to integrate your data from 150+ platforms, giving you a single source of truth for your reporting and analytics needs. With OWOX, your data is analysis-ready, saving you valuable time and effort.

2,000 companies rely on us

2,000 companies rely on us All testimonials

  • OneClass

    Great Service!

    We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions...
  • Answear

    A leap forward to better analytics

    OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools...
  • Chantelle

    Great job, OWOX team!

    We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’...
  • Mindshare

    Trainings with OWOX

    We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were...
  • QVC

    Great Team

    We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able...
  • DHL Transportörerna Intresse AB

    Amazing product and team

    We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really...


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  • G2 Crowd Top 3
  • Google Cloud Partner
  • Capterra

Easy-to-Implement Data transformations for all sorts of marketing data

Unlock a better way to work with your marketing data.

Book a personal demo to:

  • Get an overview of OWOX solutions to empower better business decisions.
  • Learn about a complex and clear analytics workflow for achieving higher ROI and lower ad spend with accurate reporting and insights.
  • Receive a customized solution for reaching your business goals after the demo.
  • G2 Crowd Top 3
  • Google Cloud Partner
  • Capterra