Simplify data preparation
Get business-ready data faster with prebuilt or custom SQL transformations to automate data preparation:
Blend cost data across channels
Merge session hits for sessionization
Create single cross-device user profiles
Identify new and returning user types
Attribute ad costs to sessions
Use modeled conversion for cookieless measurement and conversion predictions
Apply attribution modeling (Last-click, First-click, U-shape, algorithmic Funnel-based attribution, and custom models)