Raw marketing data is siloed
It isn’t very easy to build cross-channel marketing reports for business users due to the variety of data structures of advertising platforms (such as Facebook or Linkedin Ads) and user behavior data from on-site analytics systems (eg. GA4). That’s why digital analysts typically spend days or even weeks blending those siloed marketing data and building actionable reports.
And without the cross-channel report, it is time-consuming for marketers to find over- and underperforming marketing campaigns in disparate reports and make data-informed decisions on budget allocation on time.