Marketing analytics for insurance and financial companies

Make smarter and faster decisions and attract more customers with a secure digital analytics tool designed for a cookieless world.

Collect all your data in one place

Unify website, app, advertising, and CRM data automatically so you can finally see all the necessary metrics in one report.

With OWOX BI, your data will be complete, clean, and up to date, without unpleasant surprises. In case of anomalies, discrepancies, or report breakdowns, you’ll receive a notification describing what’s wrong.

See the whole picture even in a cookieless world

We offer server-side tracking and real-time streaming of user behavior data from your website in Google Analytics 4 format so you have high-quality and complete data for decision-making.

If you lack data due to non-consenting users, OWOX BI provides you with conversion modeling so you still can measure channel efficiency.

Analyze marketing efficiency across business metrics

With OWOX BI, you can group costs and revenue not only by source, medium, or campaign but also by user, product, or landing page.

Measure the effectiveness of product categories, client segments, and landing pages to analyze user segments for new and returning clients.

Easily segment your clients into groups

With OWOX BI, you can track how users interact with your brand and how different cohorts behave at each funnel step.

Based on this information, you can segment your users and your client database and personalize communication with users to increase LTV and reduce CAC.

Measure marketing impact at each step of the funnel

Analyze campaign efficiency down to the keyword at each step of the funnel. Find out which channels are best at attracting new users, nurturing, and converting.

Evaluate the probability of conversion, see how new and returning users behave in your sales funnel, consider all touchpoints, and use the insights obtained to increase your advertising effectiveness.

Unique benefits of OWOX BI

High data accuracy

High data accuracy

OWOX reports possible errors, recognizes dynamic parameters in UTM tags, handles short links, and converts costs into one currency so you can enjoy data analysis.

Real-time data

Real-time data

With OWOX BI, hit-level data is collected in Google BigQuery in real time. This is crucial if you use user activity data for trigger-based campaigns or frequently updated dashboards.

Extended cookie lifetime

Extended cookie lifetime

OWOX BI server-side website tracking collects first-party data and merges it with marketing data in storage to improve acquisition campaign analysis.

Ad costs attributed to sessions

Ad costs attributed to sessions

Evaluate the effectiveness of media advertising for different user cohorts, regions, landing pages, and product groups.

Single cross-device user profile

All data about user behavior from your site as well as various devices and applications will be merged into a single profile.

Privacy & security

OWOX server-side tracking securely collects first-party data based on user consent. Data is collected on your personal domain and stored in the location of your choice (EU, US, worldwide).

2,000 companies rely on us All testimonials

  • OneClass

    Great Service!

    We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions of hits into BigQuery for analysis.
  • Answear

    A leap forward to better analytics

    OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools we previously used had limitations we really didn’t want to deal with. It wasn’t possible to consolidate the enhanced user ... data in Google Analytics, or combine data from our email system with the on-site user behavior data. That’s why we went with OWOX BI to meet our needs. By collecting data in Google BigQuery, we’re able to build automated reports to analyze and improve our KPIs, as well as analyze data from across our website, apps, mailing system and other customer touchpoints.
  • Chantelle

    Great job, OWOX team!

    We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’ journeys. We can now manage our digital marketing investments by taking into account the offline sales and provide greater insights to our CEO. Great job, OWOX team!
  • Mindshare

    Trainings with OWOX

    We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were really open and knowledgeable. Would definitely recommend them for Google-products related trainings.
  • QVC

    Great Team

    We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able to have non-standard report in line with our business needs.
  • DHL Transportörerna Intresse AB

    Amazing product and team

    We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really recommend it, as well as OWOX’s interesting and genuin webinars.

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  • G2 Crowd Top 3
  • Google Cloud Partner
  • Capterra

Unlock a better way
to work with your marketing data

Your personal demo will include:

  • An overview of the OWOX solutions to empower better business decisions

  • A complex and clear analytics workflow for achieving higher ROI and lower ads spend with accurate reporting and insights

  • After the demo, you’ll receive a customized solution for reaching your business goals.

  • G2 Crowd Top 3
  • Google Cloud Partner
  • Capterra