Attribution Modeling Toolkit for Sheets

Missing the standard attribution models in Google Analytics 4? Let's get them back with this toolkit tailored for marketers and analysts, adapting to GA4's evolving landscape. Use [GA4] BigQuery Export data so you can leverage:

  • A set of 5 fully customizable attribution models to align with unique business goals.

  • Flexible date range selection for targeted analysis.

  • Easy-to-use dropdowns for effortless model comparison.

  • Varied 'group by' dimensions for granular insights.

Perfect for marketing teams seeking to navigate the post-universal analytics era with precision and adaptability.