RFM analysis template
XLS 17.39 Kb
As a rule, only a small percentage of customers respond to general promotional offers. RFM is an excellent segmentation method for predicting customer responses, improving interactions, and increasing profits.
This method of analysis allows you to study the behavior of users and how they make payments. As a result, you’ll receive valuable insights for direct marketing.
With RFM analysis, you’ll see how to take an individual approach to your customers.