Familiar ways of working with marketing data are gradually changing due to the demise of third-party data, reducing the lifetime of cookies and increasing the difficulty of tracking user actions.
Prepare your marketing and analytics for a post-cookie reality and new conditions for working with personal data.
Receive the materials to find out how to extend the cookie expiration time to two years and efficiently evaluate the effectiveness of advertising campaigns.
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Connected BigQuery, set up 37 data marts, built a data model and had live reports in Sheets in under 15 minutes. My team thought I was joking when I showed them how they can now get live reports right in their sheets.
We migrated 200+ reports from Looker to OWOX Data Marts. Our team now self-serves without filing a single Jira ticket. Easily the best infrastructure decision we made this year.