Microconversion report

Microconversion reports

This OWOX BI dashboard will be useful for both marketers and development teams. It allows you to quickly detect and fix website conversion problems.

Microconversion reports

Allocate your time effectively

Monitor website performance in real time

This dashboard is built on data from your Google BigQuery project. OWOX BI sends new user activity data to BigQuery within five minutes.

You can compare the dynamics of traffic, events, transactions, and the conversion rate hourly or over the last seven days compared to the previous seven days. You can also analyze these indicators in the context of groups of channels, landing pages, targets, countries, devices, and browsers.

Find and fix website problems in time

If your conversion rate has slipped, you can use this dashboard to check whether the drop in conversions is related to your website as a whole or only to individual pages.

For example, you may notice that conversions have mostly decreased on product cards in a specific browser. This is a signal to check recent updates for an error. Thanks to this dashboard, you can quickly identify and eliminate these types of website issues.

Save time and get quality data

To compare the effectiveness of advertising channels, marketers have to switch between reports or manually summarize data in Excel or Google Sheets. This takes a lot of time and harms the quality of data, and therefore decisions.

With OWOX BI, you don’t need to prepare data. You get a ready-to-update dashboard for all paid traffic sources.

Unique advantages of OWOX BI

Get complete data in the right structure

Benefit from a dashboard built on complete data collected into Google BigQuery. OWOX BI merges your marketing data with your business data and avoids sampling and other Google Analytics limitations.

Ensure data quality

OWOX BI contractually guarantees not only data collection but data processing. It also automatically monitors data at each level of collection so you can confidently make data-driven decisions.

Don’t limit yourself to templates

Work with data in OWOX BI is based on your business model, not a set of tables you have to merge each time using SQL. You can create reports from understandable parameters and metrics in the OWOX BI interface as well as in Data Studio, Power BI, and Google Sheets.

2,000 companies rely on us All testimonials

  • OneClass

    Great Service!

    We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions of hits into BigQuery for analysis.
  • Answear

    A leap forward to better analytics

    OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools we previously used had limitations we really didn’t want to deal with. It wasn’t possible to consolidate the enhanced user ... data in Google Analytics, or combine data from our email system with the on-site user behavior data. That’s why we went with OWOX BI to meet our needs. By collecting data in Google BigQuery, we’re able to build automated reports to analyze and improve our KPIs, as well as analyze data from across our website, apps, mailing system and other customer touchpoints.
  • Chantelle

    Great job, OWOX team!

    We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’ journeys. We can now manage our digital marketing investments by taking into account the offline sales and provide greater insights to our CEO. Great job, OWOX team!
  • Mindshare

    Trainings with OWOX

    We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were really open and knowledgeable. Would definitely recommend them for Google-products related trainings.
  • QVC

    Great Team

    We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able to have non-standard report in line with our business needs.
  • DHL Transportörerna Intresse AB

    Amazing product and team

    We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really recommend it, as well as OWOX’s interesting and genuin webinars.

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