Analysis of advertising campaigns based on item availability

Find out how much potential profit you lose by attracting users to pages of items that aren’t available. More importantly, find out why this is happening and how to fix it.

Allocate your time effectively

Allocate your time effectively
Analyze traffic sources based on merchandise availability

Analyze traffic sources based on merchandise availability

You spend money attracting an audience, but when a user gets to a product card, the item may not be available.

This dashboard shows you the proportion of visits from paid sources in which users land on out-of-stock goods. Continuous monitoring of this metric will help you respond faster to the causes and reduce losses.

Find out how much profit you’re losing because items are not available

Maybe website visitors who couldn’t get the item they wanted ended up buying other items? To verify this, compare the revenue per visit based on the availability of the item advertised on the landing page.

This will show you how much potential profit you didn’t receive because traffic from paid channels led to pages for out-of-stock items. To get more revenue, you can add recommendations for similar items to such pages.

Determine reasons for transitions to unavailable items

If the share of transitions to missing goods is the same for all traffic sources, most likely the cause is that you rarely update availability in your advertising service. Or perhaps your status data hasn’t been processed by your ad service for a long time.

If the share of transitions is abnormally greater for a particular ad source, check to see how its data update process differs from that of other sources.

Unique advantages of OWOX BI

Get complete data in the right structure

Benefit from a dashboard built on complete data collected into Google BigQuery. OWOX BI merges your marketing data with your business data and avoids sampling and other Google Analytics limitations.

Ensure data quality

OWOX BI contractually guarantees not only data collection but data processing. It also automatically monitors data at each level of collection so you can confidently make data-driven decisions.

Don’t limit yourself to templates

Work with data in OWOX BI is based on your business model, not a set of tables you have to merge each time using SQL. You can create reports from understandable parameters and metrics in the OWOX BI interface as well as in Data Studio, Power BI, and Google Sheets.

How to get ready-made reports in OWOX BI

  1. In OWOX BI, select the systems whose data you want to merge in the dashboard and grant OWOX BI access to those systems.

  2. OWOX BI will merge all data into the right structure, check its quality, and build a dataset for your business model.

  3. Connect the completed dataset to your dashboard or create your reports in OWOX BI without knowledge of SQL or help from developers.

2,000 companies rely on us

OneClass

Great Service!

Tawsif Hossain
Tawsif Hossain
We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions of hits into BigQuery for analysis.
Answear

A leap forward to better analytics

Margarita Yevtukh
Margarita Yevtukh
OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools we previously used had limitations we really didn’t want to deal with. It wasn’t possible…
Chantelle

Great job, OWOX team!

Christophe Lemaire
Christophe Lemaire
We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’ journeys. We can now manage our digital marketing investments by taking into account the offline sales and provide greater…
Mindshare

Trainings with OWOX

Risto Kukk
Risto Kukk
We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were really open and knowledgeable. Would definitely recommend them for Google-products related trainings.
QVC

Great Team

Donatella Bochicchio
Donatella Bochicchio
We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able to have non-standard report in line with our business needs.
DHL Transportörerna Intresse AB

Amazing product and team

Jon Schvili
Jon Schvili
We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really recommend it, as well as OWOX’s interesting and genuin webinars.

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These dashboards also can help you!

E-commerce marketing performance

Find out how users from various traffic sources behave, how much it costs to attract them, and what profit they bring in.

ROPO reports

Learn how your online marketing affects sales in physical stores. See which campaigns and categories of goods bring more purchases offline and which work better online.

Product category and landing page effectiveness

Evaluate the effectiveness of advertising channels for various categories and landing pages in order to plan your budget and increase sales.