Total Goal Value refers to the combined monetary value of all completed goals during a specific period – such as form submissions, sign-ups, or purchases. It helps marketers measure the financial impact of conversions beyond ecommerce sales.
Assign a specific monetary value to each type of goal in your analytics platform. Total Goal Value is calculated by multiplying the number of completed goals by their individual assigned values, then summing the results.
Total Goal Value = Σ (Goal Completions × Goal Value)
Total Goal Value = Σ (Goal Completions × Goal Value)
If you assign a $20 value to each newsletter signup and receive 300 signups in a month, your Total Goal Value for that goal is $6,000. Add the values of other completed goals to get your full Total Goal Value.
OWOX BI helps you track Total Goal Value across sources, pages, and campaigns. Understand which actions and users drive the most value – and use that insight to prioritize high-performing strategies.
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A good Total Goal Value shows that your site is driving conversions that meaningfully contribute to revenue or business objectives. It grows over time as your traffic and goal efficiency improve.
A low or stagnant Total Goal Value suggests underperforming campaigns or goals with little impact. It may indicate that users aren’t completing key actions or that goals are not properly valued.
Use historical data, lead scoring, or estimated customer value to assign meaningful monetary amounts to each goal type.
Improve UX and reduce friction in the steps leading up to goal completion to increase conversion volume.
Identify which marketing sources contribute most to Total Goal Value and shift budget to top performers.
