Consider all touchpoints
From the first click to repurchase. Online and offline. Combine data from your site, advertising services, and CRM system — and get reports on all marketing activities. Track the metrics you need in real-time.
Get a complete overview of your marketing performance. Find insights to attract customers,
increase advertising efficiency, and reduce costs.
From the first click to repurchase. Online and offline. Combine data from your site, advertising services, and CRM system — and get reports on all marketing activities. Track the metrics you need in real-time.
Monitor your ad performance at the frequency you want. Manage rates based on data and disable loss-making campaigns in time. Save money without losing leads.
Balance your ad spending and solutions with visual reports. Show how marketing affects sales, including offline sales. Make the case for increasing your advertising budget to company executives.
For growth, you need to attract new customers. And for profitability, you need to return existing ones. But to work effectively with new and existing customers, you need different marketing mixes. OWOX BI will show a channel assessment for different customer types as well as growth areas to implement your marketing strategy.
In OWOX BI, you can create a funnel that matches the structure of your business. This will allow you to measure the contribution of campaigns to various steps of the funnel and understand the stages at which marketing isn’t working effectively and where more effort is needed.
Create automatically updated audience segments based on any of your data and upload them to advertising services. Send the results of attribution calculations to bidding services and manage rates based on your ads' real effectiveness.
Evaluate managed channels only
In OWOX BI, you can specify channels you don’t want to evaluate without needing to call in developers. For example, you can exclude brand campaigns that are exhausted. As a result, you’ll receive a mix of campaigns that you can objectively manage.
Transparent and reliable evaluation of ad campaigns
In OWOX BI, you can see how value is distributed across all campaigns a user has interacted with for each transaction. OWOX BI checks the statistical significance of calculations and gives you access to a table with confidence intervals. You can be sure of your results and understand how they were obtained.
Reports from OWOX BI analysts
OWOX BI analysts will build reports for you on all important KPIs and views: ROAS, ROPO, RFM, cohort analysis, post-view conversions, etc.
Out-of-the-box reports in OWOX BI Smart Data
OWOX BI combines data from your site, advertising services, and CRM so you can build reports without developers and without knowledge of SQL. Simply select a prebuilt report or create a new one using the Report Builder.
Visualize data with reports from any advertising system or use out-of-the-box templates from OWOX BI
Log in to OWOX BI using your Google account
Select the systems whose data you want to merge for future reports
Get ready-made reports in OWOX BI or use other data visualization tools
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