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Automated marketing reports

Get reports of any complexity and in any segments based on high-quality data from Google BigQuery

Trust your data and reports

Consider all touchpoints

Know the quality of your data at every stage of your work, from collecting raw data to transforming it into a business-ready format.

In case of anomalies, discrepancies, or report breakdowns, you’ll receive a notification describing what’s wrong. Incomplete data, incorrect markup, an unexpected level of matching, transformation breakdowns, and discrepancies in reports will no longer be hidden pitfalls.

Consider all touchpoints
Modern analytics stack

Modern analytics stack

Modern analytics stack

We will offer the most suitable tools for data collection in Google BigQuery to address your tasks and to meet your goals: Google Analytics 4 or OWOX Server-side tracking, Firebase or AppsFlyer.

We will build reports based on any data, if it is available in Google BigQuery.

If you do not store your data in Google BigQuery, we can import all your data automatically or by request.

Build reports of any complexity based on high-quality data

Build reports of any complexity based on high-quality data

The OWOX BI team can create the most complex report in a few clicks. You no longer have to wait for reports from an analyst or learn SQL. SQL queries are created automatically using the correct data merge logic.

Get reports of any depth (cohort analysis, ROPO, RFM, ROI, CRR, LTV), compare the effectiveness of marketing channels and user cohorts, and make timely decisions.

Build reports of any complexity based on high-quality data
Grow fast and stay profitable

Know for sure what’s driving sales

Grow fast and stay profitable

Analyze advertising campaigns from different angles. Consider the mutual impact of channels and the actual profit from CRM.

Evaluate the probability of conversion, movement of new and returned users through your sales funnel, consider all touchpoints, and use the insights obtained to increase the effectiveness of advertising.

Entrust your tasks to experts

Entrust your tasks to experts

The OWOX team has experience in implementing over 100 complex reporting projects for marketing teams worldwide.

Such brands as Raiffeisen Bank International, QVC, T-mobile, Veeam and others put OWOX in charge of their tasks.

You can be sure of the project team’s and analysts’ competence; they will analyze your tasks in detail and offer the most suitable solutions for building an analytical stack and data visualization.

Entrust your tasks to experts

Unique advantages of OWOX BI

All data in BigQuery with full GDPR compliance

OWOX BI’s server-side tracking provides secure first-party data collection on your personal domain and sends all your data directly to a location of your choice in the EU.

Data you can trust

You will always know the quality and completeness of your data, the logic of metrics calculation, and finally stop looking for and editing errors in reports.

Cookie expiration time extended to 2 years

OWOX BI server-side tracking collects first-party data and merges it with marketing data in your storage.

The service extends the cookie expiration time up to two years and reduces the direct/none traffic percentage.

Ad cost attributed to sessions

Evaluate the effectiveness of media advertising for different user cohorts, regions, landing pages, and product groups.

Single cross-device user profile

All data about user behavior from your site as well as various devices and applications will be merged into a single profile.

True omnichannel

Create reports based on all marketing channels, online and offline, website and application, actual sales, and returned orders.

Reports & Attribution plan

Marketing Reports and Attribution

Get reports on the mutual impact of advertising campaigns and the effectiveness of your marketing

  • G2 Crowd Top 3
  • Google Cloud Partner
  • Capterra

From $ 970 /month

Book a demo
  • G2 Crowd Top 3
  • Google Cloud Partner
  • Capterra
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2,000 companies rely on us All testimonials

  • OneClass

    Great Service!

    We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions of hits into BigQuery for analysis.
  • Answear

    A leap forward to better analytics

    OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools we previously used had limitations we really didn’t want to deal with. It wasn’t possible to consolidate the enhanced user ... data in Google Analytics, or combine data from our email system with the on-site user behavior data. That’s why we went with OWOX BI to meet our needs. By collecting data in Google BigQuery, we’re able to build automated reports to analyze and improve our KPIs, as well as analyze data from across our website, apps, mailing system and other customer touchpoints.
  • Chantelle

    Great job, OWOX team!

    We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’ journeys. We can now manage our digital marketing investments by taking into account the offline sales and provide greater insights to our CEO. Great job, OWOX team!
  • Mindshare

    Trainings with OWOX

    We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were really open and knowledgeable. Would definitely recommend them for Google-products related trainings.
  • QVC

    Great Team

    We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able to have non-standard report in line with our business needs.
  • DHL Transportörerna Intresse AB

    Amazing product and team

    We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really recommend it, as well as OWOX’s interesting and genuin webinars.