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Marketing Reports and ML Funnel Based Attribution

Get a complete overview of your marketing performance. Find insights to attract customers,
increase advertising efficiency, and reduce costs.

Consider all touchpoints

From the first click to repurchase. Online and offline. Combine data from your site, advertising services, and CRM system — and get reports on all marketing activities. Track the metrics you need in real-time.

Consider all touchpoints
Find inefficient advertising campaigns

Find inefficient advertising campaigns

Monitor your ad performance at the frequency you want. Manage rates based on data and disable loss-making campaigns in time. Save money without losing leads.

Prove the efficiency of marketing

Balance your ad spending and solutions with visual reports. Show how marketing affects sales, including offline sales. Make the case for increasing your advertising budget to company executives.

Prove the efficiency of marketing
Grow fast and stay profitable

Grow fast and stay profitable

For growth, you need to attract new customers. And for profitability, you need to return existing ones. But to work effectively with new and existing customers, you need different marketing mixes. OWOX BI will show a channel assessment for different customer types as well as growth areas to implement your marketing strategy.

Create your own sales funnel

In OWOX BI, you can create a funnel that matches the structure of your business. This will allow you to measure the contribution of campaigns to various steps of the funnel and understand the stages at which marketing isn’t working effectively and where more effort is needed.

Create your own sales funnel
Manage your ads with data

Manage your ads with data

Create automatically updated audience segments based on any of your data and upload them to advertising services. Send the results of attribution calculations to bidding services and manage rates based on your ads' real effectiveness.

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Unique advantages of OWOX BI

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Evaluate managed channels only

In OWOX BI, you can specify channels you don’t want to evaluate without needing to call in developers. For example, you can exclude brand campaigns that are exhausted. As a result, you’ll receive a mix of campaigns that you can objectively manage.

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Transparent and reliable evaluation of ad campaigns

In OWOX BI, you can see how value is distributed across all campaigns a user has interacted with for each transaction. OWOX BI checks the statistical significance of calculations and gives you access to a table with confidence intervals. You can be sure of your results and understand how they were obtained.

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Reports from OWOX BI analysts

OWOX BI analysts will build reports for you on all important KPIs and views: ROAS, ROPO, RFM, cohort analysis, post-view conversions, etc.

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Out-of-the-box reports in OWOX BI Smart Data

OWOX BI combines data from your site, advertising services, and CRM so you can build reports without developers and without knowledge of SQL. Simply select a prebuilt report or create a new one using the Report Builder.

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How it works

Visualize data with reports from any advertising system or use out-of-the-box templates from OWOX BI

  1. how it works OWOX

    Log in to OWOX BI using your Google account

  2. how it works OWOX

    Select the systems whose data you want to merge for future reports

  3. how it works OWOX

    Get ready-made reports in OWOX BI or use other data visualization tools

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OWOX BI products help you reach your business goals faster

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2,000 companies rely on us


Great Service!

Tawsif Hossain
Tawsif Hossain
We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions of hits into BigQuery for analysis.

A leap forward to better analytics

Margarita Yevtukh
Margarita Yevtukh
OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools we previously used had limitations we really didn’t want to deal with. It wasn’t possible…

Great job, OWOX team!

Christophe Lemaire
Christophe Lemaire
We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’ journeys. We can now manage our digital marketing investments by taking into account the offline sales and provide greater…

Trainings with OWOX

Risto Kukk
Risto Kukk
We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were really open and knowledgeable. Would definitely recommend them for Google-products related trainings.

Great Team

Donatella Bochicchio
Donatella Bochicchio
We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able to have non-standard report in line with our business needs.
DHL Transportörerna Intresse AB

Amazing product and team

Jon Schvili
Jon Schvili
We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really recommend it, as well as OWOX’s interesting and genuin webinars.


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