Import cost data to Google Analytics

Measure advertising campaigns from Facebook, Bing, Criteo, and other sources in Google Analytics.

Automatically import cost data

Create data streams from your advertising services to Google Analytics once and never manually upload data again. OWOX BI will automatically upload costs, impressions, and clicks for all campaigns to Google Analytics.

Get complete data in a single format

To combine revenue and cost data, OWOX BI recognizes UTM tags in ad links and converts imported data into the currency used in Google Analytics.

Effectively manage your ad budget

By complementing data from Google Analytics with cost data from all advertising sources, you’ll learn which campaigns are profitable and which don’t pay off.

Work with accurate data

OWOX BI processes dynamic parameters, checks existing UTM tags in your campaigns, and reports possible errors.

Save time

Create a data stream from an advertising service to Google Analytics once (it takes all of 5 minutes) and get up-to-date cost data daily. You don’t need to regularly prepare CSV files or understand APIs and Apps Script.

With OWOX BI, you’ll get reports on all campaigns in the familiar Google Analytics interface

Unique advantages of OWOX BI

Get relevant information

OWOX BI will automatically update data in Google Analytics if it changes in the advertising service within 21 days

Measure past campaigns

Upload data from advertising services for the last 6 months to Google Analytics

Put cost data in the same format

OWOX BI automatically converts cost data to the currency used in Google Analytics and deducts VAT if needed

Verify data quality before you make decisions

Get a visual report at any time on the relevance of data downloaded to Google Analytics from advertising services

How it works

Make sure your advertising links have UTM tags
Specify which service to import data from and grant access to OWOX BI
Measure ad campaigns in the Cost Analysis report in Google Analytics

Import cost data from one ad service for free!

Start

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We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions of hits into BigQuery for analysis.

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OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools we previously used had limitations we really didn’t want to deal with. It wasn’t possible…

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Christophe Lemaire

We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’ journeys. We can now manage our digital marketing investments by taking into account the offline sales and provide greater…

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We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able to have non-standard report in line with our business needs.

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We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really recommend it, as well as OWOX’s interesting and genuin webinars.

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