Google Analytics → Google BigQuery
We collect and process all the data you need to easily build any reports
Processed $ 929 537 M
Collect Google Analytics Data In Google BigQuery
Collect, process, and analyze your data beyond the limitations of Google Analytics
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Do any of these challenges sound familiar to you?
Track everything users do on your website
After a hit is sent from your website, it may take up to 24 hours for Google Analytics to make the data available via the interface or API, and up to 48 hours to finish processing the data.
Only 10M hits per month per property are allowed in the free Google Analytics accounts, and you’re almost certain to lose the data above this limit. Other limits are 200K hits per user per day and 500 hits per session.
Not least, you can’t see user phone numbers and email addresses in the reports, as sending any personal identifiable information (PII) to Google Analytics is strictly prohibited.
Avoid data sampling and get non-aggregated session data
When the data volume for a selected date range in a report exceeds 500K sessions, Google Analytics applies session sampling. This means it only processes a percentage of data, and your reports are no longer 100% accurate.
You may want to see all the important information at a glance, in one report, while there are reporting limitations in Google Analytics. Up to 5 dimensions and 10 metrics are allowed in the interface, and not all dimensions and metrics can be used together. In addition, dimensions must be paired with metrics, which means the data is always aggregated.
Get detailed information about your marketing efforts
Google Analytics provides the Cost Data Import feature, enabling you to upload the cost data for all your advertising initiatives, and combines this cost data with revenue and conversion data. However, with Google Analytics alone you can’t see the amount of money you’ve spent acquiring a particular user.
Overcome your analytics challenges with OWOX BI Pipeline
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All user behavior data will be sent to Google BigQuery without prior processing, as separate hits, in real time.
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The number of hits you can collect is unlimited. You’ll get access to each and every hit from your website.
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You’ll be able to collect and use personal data, such as the email addresses and phone numbers of your customers.
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You’ll get unsampled, raw session data, no matter how much traffic your website gets.
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Session data will be computed based on the hit data in Google BigQuery, without having to depend on Google Analytics.
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With raw data in Google BigQuery, you’ll be able to build reports with any combinations of query parameters you need.
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The cost data will be exported from Google Analytics to Google BigQuery, automatically on a daily basis.
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Your advertising costs will be evenly distributed over the sessions according to the available UTM values, and you’ll be able to see how much you’ve spent on each particular session.
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OWOX User ID helps track all user touchpoints with complete accuracy. The new user identifier engages you to circumvent the limitations connected with the Client ID, User ID and the data retention periods for cookie files in Google Analytics.
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OWOX BI makes it feasible to send data from an intranet or a network with a limited access to Google Analytics.
With Google BigQuery you can
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Process terabytes of data within a matter of seconds.
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Combine user behavior data from your website with data from a variety of other services, such as call tracking, CRM, ERP, email marketing systems.
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Use SQL-like syntax to create granular custom reports of any complexity, for any period of time.
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Be sure that the data you collect is protected by the highest-level of privacy and compliance standards.
Quick start for all types of Google Analytics accounts
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How to get started
Log in to OWOX BI.
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Select «User Behavior Data» or «Cost Data», depending on what you’re looking to collect in Google BigQuery.
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Provide access to your Google Analytics account.
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Select the property and view you want to get the data for.
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Provide access to your Google BigQuery account.
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Select the Google BigQuery project and the dataset where you want to store and process data.
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Click «Create». If you’re creating a «Cost Data» pipeline — congratulations, the setup is complete. If you’re setting up a «User Behavior Data» pipeline, you’ll be redirected to the Settings tab on the page of your newly created pipeline.
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Specify the type of data you want to export to Google BigQuery. You can choose to collect both hit-level and session-level data, or hit-level data only.
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Specify the details required to collect session data in the pipeline. For more information, please refer to our Help Center.
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Copy the tracking code snippet and implement it on the website in any way that is convenient for you. See our Help Center for a step-by-step guide to implementing the tracking code.
Pricing
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You’ve Got Questions? We’ve Got Answers!
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Can it substitute Google Analytics 360?
No, OWOX BI Streaming does not influence your Google Analytics performance. All advantages of Google Analytics 360 are available only for Analytics 360 accounts. At the same time, OWOX BI Streaming helps you experience benefits of processing unsampled Google Analytics data without a significant investment. -
Is data in Google BigQuery being imported from Google Analytics?
No, data is being sent simultaneously into Google Analytics and Google BigQuery in separate hits. Besides that, your Cost Data will be imported into additional tables in Google BigQuery via OWOX BI Pipeline. -
We already collect on-site data in log files and import them into Google BigQuery. What are the benefits of your solution?
It is important not only to send data but to collect each hit. OWOX BI Streaming data collection point is located in Google Cloud Platform. It provides high-level SLA and fast resource scaling. One more significant benefit is that data is delivered in Google BigQuery in real-time.
