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OWOX BI Smart Data

Get ready-made marketing reports using the simple OWOX BI Report Builder interface — without the help of analysts and developers or knowledge of SQL.

Quick reports without technical training

Quick reports without technical training

Do you regularly need reports on advertising campaigns but don’t have time to study SQL or wait for a response from your analysts? You don’t need to understand how your data is structured with OWOX BI.

Just select the parameters and metrics you want to see in your Smart Data report. Smart Data will instantly visualize your data in a way you can understand.

Quick reports without technical training
Merge marketing data from multiple sources

Merge marketing data from multiple sources

Merge marketing data from multiple sources

OWOX BI combines your data from Google Analytics, advertising sources, call tracking services, and emails into Google BigQuery.

This lets you answer thousands of questions about buyers, products, orders, and advertising campaigns across Bing, Facebook, Twitter, LinkedIn, Criteo, and other advertising services.

Your data under your control

Control your data

For reports, Smart Data uses data stored in your Google BigQuery project. You retain complete control over access to that data using a Google account and two-factor authorization.

OWOX BI Smart Data stores and processes your data according to PCI DSS, ISO 27001, and USC 2.3 security standards.

Control your data
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Simply select a report from the ready-made templates or create your own with the help of the OWOX BI Report Builder

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Unique advantages of OWOX BI

Simple and convenient interface

Simple and convenient interface

You can generate a report using popular templates, select the metrics you need in the OWOX BI Report Builder, or enter a question in the search box using natural language. All reports are grouped into thematic clusters so they can be easily located.

Export ready reports from Smart Data

Export ready reports from Smart Data

If you’re used to working with data in Google Sheets or Data Studio, you can easily export a finished report from OWOX BI Smart Data to these services. You can also save a report as a CSV file.

Combine marketing data with CRM data

Combine marketing data with CRM data

For enterprise customers, our experts will set up a data model tailored to your business. You’ll be able to assess the impact of all marketing efforts — both online and offline — on your business performance.

Get ready SQL queries

You can copy SQL queries generated by OWOX BI. You can then modify those queries or use them, for example, to automate a data-based report in Google Sheets or BigQuery.

Reports & Attribution plan

OWOX BI Smart Data

Get ready-made marketing reports using the simple OWOX BI Report Builder interface without the help of analysts and developers or knowledge of SQL.

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  • Google Cloud Partner
  • Capterra

From $ 970 /month

Book a demo
  • G2 Crowd Top 3
  • Google Cloud Partner
  • Capterra
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2,000 companies rely on us All testimonials

  • OneClass

    Great Service!

    We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions of hits into BigQuery for analysis.
  • Answear

    A leap forward to better analytics

    OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools we previously used had limitations we really didn’t want to deal with. It wasn’t possible to consolidate the enhanced user ... data in Google Analytics, or combine data from our email system with the on-site user behavior data. That’s why we went with OWOX BI to meet our needs. By collecting data in Google BigQuery, we’re able to build automated reports to analyze and improve our KPIs, as well as analyze data from across our website, apps, mailing system and other customer touchpoints.
  • Chantelle

    Great job, OWOX team!

    We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’ journeys. We can now manage our digital marketing investments by taking into account the offline sales and provide greater insights to our CEO. Great job, OWOX team!
  • Mindshare

    Trainings with OWOX

    We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were really open and knowledgeable. Would definitely recommend them for Google-products related trainings.
  • QVC

    Great Team

    We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able to have non-standard report in line with our business needs.
  • DHL Transportörerna Intresse AB

    Amazing product and team

    We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really recommend it, as well as OWOX’s interesting and genuin webinars.


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