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8 Reasons to Export GA4 Data to BigQuery

Marketing Analytics for Beginners

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🔍 What You'll Learn

  1. Discover the basics of Google BigQuery
  2. Why Implement GA4 BigQuery Export
  3. Explore the Key Benefits of [GA4] BigQuery Export including data ownership, extended retention periods, better analytics through data from other sources, avoiding data sampling, BI opportunities, and the potential for machine learning applications.
  4. Find out how you can implement GA4 BigQuery Export in your business, even without advanced data expertise.

👨‍💼 Who is this video for

Perfect for marketers, analytics beginners, and data enthusiasts looking to have better web analytics and reporting.

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🤝 Need expert guidance? Talk to our team for personalized strategies to work with your GA4 data

💡 Step-by-step guide to setting up GA4 BigQuery Export

🍪 How to overcome Privacy & Cookie limitations and adblockers

🔗 Why BigQuery is the best DWH for marketing data

🚀 Dive into the world of GA4 BigQuery Export with these 8 Reasons to start exporting GA4 Data to BigQuery.

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What changed since this video was recorded?

The problem you just saw didn’t disappear.
It has even evolved.

Teams added more dashboards.
More connectors.
More AI tools...

But the underlying issue stayed the same: analytics logic kept living in too many places.

Today, teams that scale analytics don’t fix this with more tools.

They fix it by building a reusable analytics system – where definitions live once and power everything else.

That's why we built OWOX Data Marts.

OWOX exists to help data teams build the reporting system - on top of their trusted data inside the warehouse - so answers to business questions can be delivered safely to dashboards, spreadsheets, and AI.

  • Explore our platform approach →