Cookieless Real-time Data Streaming

Tired of guessing where conversions are coming from? Implement accurate real-time user behavior tracking and allocate your marketing budget effectively.

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Cookieless Real-time Data Streaming
True Acquisition Sources
True Acquisition Sources
100% data ownership
100% data ownership
No data sampling
No data sampling
GDPR-compliant
GDPR-compliant
Roadblocks for Accurate Web-Analytics

Roadblocks for Accurate Web-Analytics

Significant proportion of traffic comes from unknown sources

Significant proportion of traffic comes from unknown sources

A major issue digital marketers face is the inability to understand the real sources of the website traffic, especially when a significant proportion of sessions and conversions are labeled as direct/none.

This happens, because of the limited lifespan of first-party cookies in the browsers like Safari, which leads to losing the connection between website conversions and user sessions from the original traffic source. That’s why you can’t correctly attribute conversions to sessions.

As a result, marketers had to act blindly when allocating ad budgets and missing growth opportunities.

Significant proportion of traffic comes from unknown sources
Non-consent data doesn’t have session traffic sources even for converted visitors

Non-consent data doesn’t have session traffic sources even for converted visitors

Non-consent data doesn’t have session traffic sources even for converted visitors

The GDPR and CCPA require user consent before collecting analytics data, which means that traffic sources may be unknown for converted visitors within a single session (Non-Consent Data). This poses a challenge for businesses working with EU residents as non-compliance can lead to large fines. 

While Google Analytics 4 provides options to manage imported data, there is no way to manage the whole data flow within the desired residency. This leads to a discrepancy between the data in Google Analytics and the other sources.

Data sampling and cardinality

Data sampling and cardinality

GA4 utilizes data sampling once a certain data volume is reached, providing only estimates rather than comprehensive data. 

While this sampling aims to offer acceptable insights, settling for "good enough" data is not the smart solution, that might cause you to overlook crucial opportunities. To make confident data-driven decisions, obtaining the actual data becomes imperative.

Some important dimensions like Item ID, Page path, or Page location can have a higher cardinality with hundreds of thousands of possible unique values. Websites in the e-commerce niche could have hundreds of thousands of items which might be a blocker for accurate analytics.

Data sampling and cardinality
Losing Year-Over-Year Reports

Losing Year-Over-Year Reports

Losing Year-Over-Year Reports

Most businesses already switched to Google Analytics 4. For some of the businesses, the migration is still in progress. The main transition problem is that the data model and metrics calculation logic in them are completely different. 

This means, that without significant time & knowledge efforts, businesses would not be able to evaluate Year-Over-Year KPIs, because of the mismatch in the data structure of GUA and GA4.

All-in-One software solution that changes the way of user behavior data collection

All-in-One software solution that changes
the way of user behavior data collection

Fixing Tracking Issues with Direct/None Traffic

Fixing Tracking Issues with Direct/None Traffic

OWOX BI provides a server-side tracking system out of the box, that extends the lifespan of cookies, allowing marketers to see the whole conversion journey accurately.

OWOX BI creates a cookie ouid (owox.user_id.) that lasts 364 days to help you build analytics reports based on trusted data.

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Fixing Tracking Issues with Direct/None Traffic
Privacy-Centric Solution to Non-Consent Data Challenges

Privacy-Centric Solution to Non-Consent Data Challenges

Privacy-Centric Solution to Non-Consent Data Challenges

OWOX BI Streaming is a privacy-centric approach to collect and use personally identifiable information (PII).
With OWOX BI, you can choose data residency (EU, US, or global), remove PII for non-consent users, and encrypt all user data with custom keys. 

OWOX BI also offers a unique solution to address the non-consent gap in the reports, providing the real-time common behavioral data for non-consent users (without PII).

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Data Completeness

Data Completeness

Report value is based on the quality of gathered data. 

That is why it is important to ensure that your data collection works without data distortion, so you have all the information to make the decisions based on the understanding of "which items are driving sales?",  "which content is driving sales?", etc.

OWOX BI has no limits for the amount of data collected, or the number of user-scoped custom dimensions, event parameters, or URL length.

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Data Completeness
Real-time data collection without unexpected delays

Real-time data collection without unexpected delays

Real-time data collection without unexpected delays

OWOX BI offers the real-time on-site data collection right into your data warehouse (DWH) without any delays or “gaps” in data.

This allows you to get the operational data for prompt decision-making, driven by up-to-the-minute data, paves the way for optimizing business processes and increasing profitability in real-time.

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Here is my personal recommendation: OWOX BI Streaming service helped us to combat sampling limit in GA through installing a small snippet of js-code. This way we were able to collect all the data in BigQuery in real-time. Gathered information allowed us to solve most of the marketing challenges we had. That is a kind of service that takes your business to the next level.
Gold.ua

Backward compatibility with Google Universal Analytics

Backward compatibility with Google Universal Analytics

Unless the other solutions, there is no need to implement a new markup to the website, you can use GAU-like or GA4-like data model. With OWOX it takes minutes to setup, not hours or days.

More importantly, with OWOX BI Transformation, the GA4-like data collected could be easily transformed into the GAU-like data model, maintaining the easy Year-Over-Year analysis.

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Backward compatibility with Google Universal Analytics
OWOX BI Streaming

Effortlessly Set Up OWOX BI Streaming in Just 5 Minutes

Say goodbye to complicated analytics setup processes, coding or the team of developers. Once set up, our all-in-one platform will automatically transform your collected data into valuable insights for decision-making.

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Revolutionize Your Marketing Data

Revolutionize Your Marketing Data

True Acquisition Sources

True Acquisition Sources

Find out what truly drives your conversions and overcome cookie lifespan restrictions and GA4 limitations

Data completeness

Data completeness

Experience the highest data accuracy from your marketing campaigns and always make data-driven decisions with OWOX BI

100% data ownership

100% data ownership

Never worry about your data ending up in the wrong hands again. OWOX BI guarantees 100% data ownership for every client.

No data sampling

No data sampling

OWOX BI doesn’t use data sampling on any of our plans. Collect unlimited website user behavior data

GDPR-compliant

GDPR-compliant

OWOX BI cookieless real-time data streaming respects user privacy and ensures GDPR compliance

Data Source of Truth

Data Source of Truth

Establish a unified data storage that ensures alignment of all your marketing & sales data data

Sequential Event Tracking

Sequential Event Tracking

Define event sequences, determining the order of events, get the full-visibility into user interactions

Unlimited URL length

Unlimited URL length

Enjoy the freedom of not limiting the UTMs added to your URLs for comprehensive data tracking

Empowering Brands with All-in-One Marketing Data Solutions

Get the Information You Need to Make Decisions Faster with OWOX BI

Our mission is to provide you with a privacy-compliant all-in-one marketing analytics platform that allows you to accurately track your marketing performance, empowering your fully-informed decision-making to boost your brand's ROI

2,000 companies rely on us

Gold.ua

Awesome service, great results

Here is my personal recommendation: OWOX BI Streaming service helped us...
BOG

Automated Reporting, Unmatched Precision

I can finally automate reporting across my business with the precision and flexibility that I could...
Avrora

Many sources, Single BI tool

We have very large data sets and types ones, so OWOX BI manages all data tasks without any...
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  • G2 Crowd Top 3
  • Google Cloud Partner
  • Capterra

Ready to Discover the Real Sources of Conversions?

Ready to Take Action and Find the Real Sources of Conversions?

Book a demo call with us today and experience the power of privacy-compliant on-site analytics with OWOX BI firsthand.

  • Get an overview of OWOX BI Cookieless Real-time Data Streaming;
  • Learn about an analytics workflow for achieving higher ROI and lowering ad spend with accurate acquisition campaign tracking;
  • Receive a customized plan for reaching your business goals after the demo.
  • G2 Crowd Top 3
  • Google Cloud Partner
  • Capterra