OWOX BI Streaming

Accurate campaign tracking to eliminate blind spots in digital marketing

Track any user activity on your website in real time

• Find out real acquisition campaigns source/medium/channel
• No limits
• No delays
• No data gaps or missed traffic sources
• GDPR-compliant
• Designed around cookie and ITP restrictions.

Cookieless server-side tracking out of the box

Eliminate blind spots in digital marketing. Collect first-party data, extend the cookie lifespan, avoid being affected by ad blockers and find out real acquisition source/medium.

Real-time data collection without unexpected delays

Enjoy always up to date reports and dashboards. Immediately get SQL-accessible analytics-ready data. No gaps or delays because of middleware.

Privacy-centric and secure solution

Gain complete control of consent and non-consent data. Collect and use personally identifiable information (PII) in line with the highest privacy and security standards.

Choose your data residency (EU, US, or global), remove PII for non-consent users, and encrypt all user data with custom keys.

Exceptional data completeness

Work with unsampled data for accurate KPI calculations. Track any user activity on your site and get extra fields like is_bot, request_source, and owox.user_id defined at the event level.

Unleash all the power of owox.event_id for event deduplication and defining event sequences to assemble correct sessions for further reports.

Seamless data blending and transformation

Don’t waste your time on data preparation. Transform your raw data into datasets that are ready for analysis in a flat table structure to build any report you need in minutes.

Create a single source of truth with your company’s custom data model. Get ready-made, simple, and understandable objects and clear metrics calculation logic.

Backwards compatibility with Google Universal Analytics and Google Analytics 4 schemas

Migrate to GA4 without headaches. Update your reports and save your historical data with seamless transformation of GAU and GA4 data into a universal and business-ready format.

Automatically update Channel Grouping or any other metric calculation and use unique identifiers for deduplication.

5-minute setup

Set up OWOX BI tracking alongside your current Google Analytics configuration in minutes, not weeks. No need for new markup and a team of developers.

In just five minutes, collected data is transformed into a report-ready format and ready to use. Just connect Looker Studio, Google Sheets, or another BI tool of your choice and start analyzing your data.

Accurate data for great analysis

Data quality guaranteed in SLA

The OWOX BI service-level agreement (SLA) guarantees that at least 99% of data will be collected and accurately processed. Be confident in your data collection and reporting.

Maximum data granularity

OWOX provides you with high data granularity so you can build any report you need and can be sure that the data you get is clean, unsampled, and ready to use.

High-touch customer care and consulting

Our experts are always here to help you get started with OWOX, map your business goals to KPIs, handle deployment, and set up tailored reports. You can count on us whenever you need guidance.

Ready-made templates

Save your time with OWOX Dashboard Gallery. We’ve collected the most popular dashboards  so you can simply connect your data and enjoy insights.

2,000 companies rely on us All testimonials

  • OneClass

    Great Service!

    We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions of hits into BigQuery for analysis.
  • Answear

    A leap forward to better analytics

    OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools we previously used had limitations we really didn’t want to deal with. It wasn’t possible to consolidate the enhanced user ... data in Google Analytics, or combine data from our email system with the on-site user behavior data. That’s why we went with OWOX BI to meet our needs. By collecting data in Google BigQuery, we’re able to build automated reports to analyze and improve our KPIs, as well as analyze data from across our website, apps, mailing system and other customer touchpoints.
  • Chantelle

    Great job, OWOX team!

    We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’ journeys. We can now manage our digital marketing investments by taking into account the offline sales and provide greater insights to our CEO. Great job, OWOX team!
  • Mindshare

    Trainings with OWOX

    We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were really open and knowledgeable. Would definitely recommend them for Google-products related trainings.
  • QVC

    Great Team

    We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able to have non-standard report in line with our business needs.
  • DHL Transportörerna Intresse AB

    Amazing product and team

    We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really recommend it, as well as OWOX’s interesting and genuin webinars.


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  • G2 Crowd Top 3
  • Google Cloud Partner
  • Capterra

Discover what we can do for your organization

Collect analytics-ready website data with full GDPR, CCPA and Schrems II compliance. No coding or engineering expertise needed

We’re here to answer all your questions!

  • G2 Crowd Top 3
  • Google Cloud Partner
  • Capterra