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Marketing analytics for eCommerce and retail

Investigate your customers’ behavior with real-time cookieless tracking.
Use insights to boost your marketing and revenue.

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Unify website, app, advertising, and CRM data

Unify website, app, advertising, and CRM data

No need to manually add data to your reports. OWOX BI automatically collects and merges data from advertising services, a website, applications, and your CRM system, including canceled and corporate orders, purchases from your call center, and purchases from offline stores. See the real profit each channel, campaign, and keyword brings you.

You can be sure of data in your reports. In case of anomalies, discrepancies, or report breakdowns, you’ll receive a notification describing what’s wrong.

Unify website, app, advertising, and CRM data
See the whole picture even in a cookieless world

See the whole picture even in a cookieless world

See the whole picture even in a cookieless world

We offer server-side tracking and real-time streaming of user behavior data from your website in Google Analytics 4 format so you have high-quality and complete data on which to base decisions.

If you lack data due to non-consenting users, OWOX BI provides you with conversion modeling so you still can measure channel efficiency.

Analyze the marketing impact of each funnel step

Analyze the marketing impact of each funnel step

Analyze campaign efficiency at each stage of the funnel and find out which channels are better to attract new users, nurture, and convert.

Evaluate the probability of conversion and how new and returned users behave in your sales funnel, consider all touchpoints, and use insights obtained to increase advertising effectiveness.

Analyze the marketing impact of each funnel step
Measure marketing efficiency across business metrics

Measure marketing efficiency across business metrics

Measure marketing efficiency across business metrics

With OWOX BI, you can group costs and revenue not only by source/medium/campaign but also by users, goods, or landing pages.

Measure the effectiveness of product categories, client segments, and landing pages and analyze new and returned customer segments.

Increase LTV and boost repurchasing

Increase LTV and boost repurchasing

With OWOX BI, you can merge unsampled user behavior data, personal data, and purchase histories. Based on this information, you can create RFM segments, conduct cohort analysis, and build ROPO reports to find out how different user segments behave and what is driving sales.

You can also personalize communication with users through marketing channels based on data insights.

Increase LTV and boost repurchasing
Entrust your tasks to experts

Entrust your tasks to experts

Entrust your tasks to experts

The OWOX team has experience implementing over 100 complex reporting projects for marketing teams worldwide.

Brands including Raiffeisen Bank International, Depositphotos, and Veeam put OWOX in charge of their tasks.

You can be sure of the competence of your project team and analysts; they will analyze your tasks in detail and offer the most suitable solutions for building an analytics stack and visualizing data.

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Unique benefits of OWOX BI

True omnichannel

True omnichannel

Create reports based on all marketing channels: online and offline, website and application, actual sales, and returned orders.

Real-time data

Real-time data

With OWOX BI, hit-level data is collected in Google BigQuery in real time. This is crucial if you use user activity data for trigger-based campaigns or frequently updated dashboards.

Extended cookie lifetime

Extended cookie lifetime

OWOX BI server-side website tracking collects first-party data and merges it with marketing data in storage to improve acquisition campaign analysis.

Ad costs attributed to sessions

Ad costs attributed to sessions

Evaluate the effectiveness of media advertising for different user cohorts, regions, landing pages, and product groups.

Single cross-device user profiles

Single cross-device user profiles

All data about user behavior from your site as well as from various devices and applications will be merged into a single profile.

Privacy & security

Privacy & security

OWOX server-side tracking securely collects first-party data based on user consent. Data is collected on your personal domain and stored in the location of your choice (EU, US, worldwide).

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2,000 companies rely on us All testimonials

  • OneClass

    Great Service!

    We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions of hits into BigQuery for analysis.
  • Answear

    A leap forward to better analytics

    OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools we previously used had limitations we really didn’t want to deal with. It wasn’t possible to consolidate the enhanced user ... data in Google Analytics, or combine data from our email system with the on-site user behavior data. That’s why we went with OWOX BI to meet our needs. By collecting data in Google BigQuery, we’re able to build automated reports to analyze and improve our KPIs, as well as analyze data from across our website, apps, mailing system and other customer touchpoints.
  • Chantelle

    Great job, OWOX team!

    We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’ journeys. We can now manage our digital marketing investments by taking into account the offline sales and provide greater insights to our CEO. Great job, OWOX team!
  • Mindshare

    Trainings with OWOX

    We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were really open and knowledgeable. Would definitely recommend them for Google-products related trainings.
  • QVC

    Great Team

    We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able to have non-standard report in line with our business needs.
  • DHL Transportörerna Intresse AB

    Amazing product and team

    We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really recommend it, as well as OWOX’s interesting and genuin webinars.
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130+

countries
where our users work

27,000+

users
who trust us

9

petabyte
of data processed
every month

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Our Customers Success Stories

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  • G2 Crowd Top 3
  • Google Cloud Partner
  • Capterra

Discover how OWOX BI
analytics can boost
your business

Your personal demo will include:

  • An overview of the OWOX solutions to empower better business decisions

  • A complex and clear analytics workflow for achieving higher ROI and lower ads spend with accurate reporting and insights

  • After the demo, you’ll receive a customized solution for reaching your business goals.

  • G2 Crowd Top 3
  • Google Cloud Partner
  • Capterra