Investigate your customers’ behavior with advanced analytics.
Use insights to boost your marketing and revenue.
Merge data from advertising services, Google Analytics, and CRM, including canceled and corporate orders, purchases from your call center, or offline stores. You'll see what real profit each channel, campaign, or keyword brings you.
With OWOX BI you can group costs and revenues not only by source but also by users or landing pages. So you will be able to measure the effectiveness of product categories, client segments, and landing pages and to analyze user segments of new and returned clients.
With OWOX BI you can merge unsampled user behavior data, personal data, and history of purchases. Based on this information, you can create RFM segments, do the cohort analysis, build ROPO reports, and personalize communication with users through the marketing channels.
Monitor your data quality
With the help of the data Monitoring interface, you can check data import notifications and errors for a chosen period. Also, you’ll get debugging recommendations. As a result, you will be more confident about the collected data quality and the reliability of the reports based on it.
Update your reports in real-time
With OWOX BI, the hit-level data is collected into Google BigQuery in real-time. This is crucial if you use user activity data for trigger-based campaigns or frequently updated dashboards.
Set up ML Funnel Based attribution for your business
The ML Funnel Based OWOX BI Attribution calculates the contribution of each marketing channel on transferring of a customer through each funnel step. As a result, the value of advertising campaigns will be distributed according to their mutual influence.
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