Icon shop

Marketing analytics for eCommerce and Retail

Investigate your customers’ behavior with advanced analytics.
Use insights to boost your marketing and revenue.

Find out the real revenue generated by each of the marketing channels

Find out the real revenue generated by each of the marketing channels

Merge data from advertising services, Google Analytics, and CRM, including canceled and corporate orders, purchases from your call center, or offline stores. You'll see what real profit each channel, campaign, or keyword brings you.

Find out the real revenue generated by each of the marketing channels
Measure marketing across business metrics, not just advertising campaigns

Measure marketing across business metrics, not just advertising campaigns

Measure marketing across business metrics, not just advertising campaigns

With OWOX BI you can group costs and revenues not only by source but also by users or landing pages. So you will be able to measure the effectiveness of product categories, client segments, and landing pages and to analyze user segments of new and returned clients.

Increase LTV and boost repurchasing

Increase LTV and boost repurchasing

With OWOX BI you can merge unsampled user behavior data, personal data, and history of purchases. Based on this information, you can create RFM segments, do the cohort analysis, build ROPO reports, and personalize communication with users through the marketing channels.

Increase LTV and boost repurchasing
Icon libra

Unique advantages of OWOX BI

Monitor your data quality

Monitor your data quality

With the help of the data Monitoring interface, you can check data import notifications and errors for a chosen period. Also, you’ll get debugging recommendations. As a result, you will be more confident about the collected data quality and the reliability of the reports based on it.

Update your reports in real-time

Update your reports in real-time

With OWOX BI, the hit-level data is collected into Google BigQuery in real-time. This is crucial if you use user activity data for trigger-based campaigns or frequently updated dashboards.

Set up ML Funnel Based attribution for your business

Set up ML Funnel Based attribution for your business

The ML Funnel Based OWOX BI Attribution calculates the contribution of each marketing channel on transferring of a customer through each funnel step. As a result, the value of advertising campaigns will be distributed according to their mutual influence.

Icon like

2,000 companies rely on us All testimonials

  • OneClass

    Great Service!

    We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions of hits into BigQuery for analysis.
  • Answear

    A leap forward to better analytics

    OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools we previously used had limitations we really didn’t want to deal with. It wasn’t possible to consolidate the enhanced user ... data in Google Analytics, or combine data from our email system with the on-site user behavior data. That’s why we went with OWOX BI to meet our needs. By collecting data in Google BigQuery, we’re able to build automated reports to analyze and improve our KPIs, as well as analyze data from across our website, apps, mailing system and other customer touchpoints.
  • Chantelle

    Great job, OWOX team!

    We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’ journeys. We can now manage our digital marketing investments by taking into account the offline sales and provide greater insights to our CEO. Great job, OWOX team!
  • Mindshare

    Trainings with OWOX

    We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were really open and knowledgeable. Would definitely recommend them for Google-products related trainings.
  • QVC

    Great Team

    We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able to have non-standard report in line with our business needs.
  • DHL Transportörerna Intresse AB

    Amazing product and team

    We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really recommend it, as well as OWOX’s interesting and genuin webinars.


where our users work


who trust us


of data processed
every month

Discover how OWOX BI
analytics can boost
your business

Your personal demo will include:
  • An overview of the OWOX solutions to empower better business decisions

  • A complex and clear analytics workflow for achieving higher ROI and lower ads spend with accurate reporting and insights

  • After the demo, you’ll receive a customized solution for reaching your business goals.