Data validation and consolidation
We check a number of factors to ensure that you get accurate data reports:
- The way user and event data (Client ID, User ID and other required parameters) from customer touchpoints (website, mobile app, call center) is sent to Google Analytics.
- The way Ecommerce data from the website is collected in Google Analytics, and the way full order data is exported to Google BigQuery from your CRM/ERP systems.
- The correctness of cost data collected in Google Analytics from advertising services, and the correctness of UTM tagging in your campaigns.
If there are discrepancies in the data, we will help identify their causes. We will also consult you on consolidating data and identify the matching key values to consolidate sessions and data across different systems. As a result, you will receive a document with the keys, and if need be, we will conduct an online meeting to go through the details.