Stay on Top of Your Ad Spend and ROAS

Tired of manual reporting on different platforms? Get detailed ROAS and CPO reporting to optimize multiple advertising campaigns across different channels with OWOX BI.

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Stay on Top of Your Ad Spend and ROAS
Stay on Top of Your Ad Spend and ROAS
Roadblocks for Effective Campaign Optimization

Roadblocks for Effective Campaign Optimization

Not having a data source of truth

Not having a data source of truth

Digital marketers and traffic managers often struggle to calculate ROAS/CPO by campaigns and ads. There is no single tool that serves as a source of truth for this data. They face the following challenges:

  • Google Analytics 4 provides reliable conversions data but cannot display costs at the detailed ad level;

  • Ad platforms provide actual costs that are not updated synchronously, and the conversions from these platforms don't add up.

Therefore, marketers are confused with numbers they need to figure out accurate ROAS/CPO for each campaign. Moreover, it's a waste of time to collect numbers from different sources manually.

          Not having a data source of truth
          Lack of visibility into digital KPIs

          Lack of visibility into digital KPIs

          Lack of visibility into digital KPIs

          To achieve desired ROAS (or lower CPL, CPA, or CPO) marketers need a detailed campaign report with a breakdown by Keywords or Ads. However, even modern solutions like Google Analytics 4 provide low-granularity ROAS reports.

           As a result, marketers have to operate at the campaign level only and cannot use essential data when filtering out ineffective ads. Additionally, the ROAS analysis within the Google Analytics 4 interface provides trends for only up to 14 months.

          It is hard to involve C-levels to use specialized analytics tools

          It is hard to involve C-levels to use specialized analytics tools

          Despite tracking marketing KPIs with Google Analytics 4, digital marketers often face difficulty in effectively communicating campaign ROAS results to CMOs, C-level execs, or the board. Learning the GA4 UI and understanding the metrics becomes a hurdle. Instead, they prefer easy-to-navigate dashboards...

          As a result, digital analysts have to consolidate cost and conversion data and provide business-friendly dashboards in BI tools that handle visualizations… but lack the ability to blend data from multiple sources.

          It is hard to involve C-levels to use specialized analytics tools
          Our 4-Step Proven Framework for 360° Visibility on Performance

          Our 4-Step Proven Framework for 360° Visibility on Performance

          Step 1: Centralize your ad platforms data

          Gather all your raw advertising cost data in a single place without coding in just a few clicks. 

          You don't need to manually clean, process, or update data. Instead, you receive ready-to-use, automatically updated datasets.

          Additionally, you can monitor the status of your data imports and identify any possible issues.

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          Step 2: Prepare business-ready data for reporting

          Simplify data preparation with easy-to-use data transformation templates:

          • Blend raw advertising data from multiple platforms into a single business-ready dataset;

          • Clean and prepare Google Analytics 4 to Google BigQuery Export data for marketing reports;

          • Get a single ready-to-visualize dataset with all valuable metrics for deep ROAS analysis.

            Get the data preparation that fuels accurate analysis and saves your time on data mismatch.

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            Step 3: Build your perfect ROAS overview

            Build a clear and highly granular visual representation of digital campaign performance and ROAS, without wasting your energy on coding. Ready-to-use transformations and proven, automatically updated dashboard templates will provide you with the result in a just few clicks. 

            Forget about data discrepancies and get one source of truth for digital marketing campaigns ROAS. 

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            Step 4: Go beyond GA4 reports

            You’ll get all of your advertising cost data and web-analytics GA4 data collected in Google BigQuery, so you can go beyond the standard reports and build funnel dashboards, use ad metrics and KPIs, do custom visualizations corresponding to your business context. 

            Easily maintain and extend reports & dashboards, without being limited by predefined metrics, dimensions, or visuals. 

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            Auto.de
            Tripadvisor
            Foodpanda
            Petsmart
            Motion VFX
            Rainbow
            Skechers
            SEMrush
            Spotify
            Modivo
            It&#039s Time to Achieve Remarkable Results with OWOX BI

            It's Time to Achieve Remarkable Results with OWOX BI

            Highly granular ad performance reports

            Highly granular ad performance reports

            No limitations for Ad platforms export schema by campaign-level data. Get automatically updated ROAS and CPO by campaigns, ads, and keywords in your reports. 

            Find out What Drives you KPIs

            Find out What Drives you KPIs

            Identify your most profitable channels, allocate your ad budget, and fine-tune your campaigns for greater ROI. Stay ahead of the competition with data-backed optimizations.

            Save Your Time. Get Value Faster

            Save Your Time. Get Value Faster

            You'll get 20+ essential fully-automated reports in less than 2 days. Build customizable reports faster than ever with ready-to-use templates on top of GA4 tracking data. 

            Deliver Insights Across Your Team

            Deliver Insights Across Your Team

            Enable cross-team report collaboration  by sharing relevant insights and reports across your organization. Empower your colleagues to make informed decisions and drive growth together.

            Establish a Data Source of Truth

            Establish a Data Source of Truth

            No more scattered reports and conflicting numbers. Establish a unified data storage that ensures seamless alignment of all your marketing data. Experience reliable data accuracy and consistency.

            Embrace Data-Driven Decision-Making

            Embrace Data-Driven Decision-Making

            Leave behind the frustrations and embrace a future where data-driven decisions lead to exceptional outcomes. Take the first step towards transformative success with OWOX BI.

            Get the Information You Need to Make Decisions Faster with OWOX BI

            Get the Information You Need to Make Decisions Faster with OWOX BI

            OWOX BI provides you with an all-in-one marketing analytics platform that allows you to optimize your marketing performance based on data, empowering your fully-informed decision-making to boost your brand's ROI.

            2,000 companies rely on us

            2,000 companies rely on us All testimonials

            • OneClass

              Great Service!

              We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions...
            • Answear

              A leap forward to better analytics

              OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools...
            • Chantelle

              Great job, OWOX team!

              We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’...
            • Mindshare

              Trainings with OWOX

              We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were...
            • QVC

              Great Team

              We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able...
            • DHL Transportörerna Intresse AB

              Amazing product and team

              We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really...
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            • Google Cloud Partner
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            Ready to Take Action and Stay on Top of Your Ad Spent?

            Book a demo call with us today and experience the power of clear marketing analytics workflow with OWOX BI.

            On this call, you’ll: 

            • Get an overview of OWOX BI Growth Solution to optimize multiple advertising campaigns across different channels;

            • Learn about an analytics workflow for achieving higher ROI and lowering ad spend with detailed ROAS and CPO reporting;

            • Receive a customized plan for reaching your business goals after the demo.

            • G2 Crowd Top 3
            • Google Cloud Partner
            • Capterra