What is Business Intelligence in 2024? | Marketing Analytics for Beginners
Curious about the future of business intelligence? In this video, we’ll discuss what business intelligence may look like in 2024 and how it can benefit your marketing efforts. Whether you’re a beginner to marketing analytics or a seasoned pro, this video will give you insight into the evolving world of business intelligence.
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What changed since this video was recorded?
The problem you just saw didn't disappear — it has even evolved. Teams added more dashboards, more connectors, more AI tools. But the underlying issue stayed the same: analytics logic kept living in too many places.
Teams that scale analytics today fix it by building a reusable analytics system — where definitions live once and power everything else. That's why we built OWOX Data Marts: a reporting system on top of the trusted data in your warehouse, delivering answers safely to dashboards, spreadsheets, and AI.
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