What is Business Intelligence? Beginners' Guide 2025

Curious about the future of business intelligence? In this video, we'll discuss what business intelligence may look like in 2024 and how it can benefit your marketing efforts. Whether you're a beginner to marketing analytics or a seasoned pro, this video will give you insight into the evolving world of business intelligence.

🔥 All-in-one Marketing Dashboard template

👩‍💻 Modern Data Management Guide

🌐 Top 18 Marketing Metrics & KPIs

📅 Book a demo for expert assistance

🚀 Stay ahead in the digital marketing game in 2025!

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What changed since this video was recorded?

The problem you just saw didn’t disappear.
It has even evolved.

Teams added more dashboards.
More connectors.
More AI tools...

But the underlying issue stayed the same: analytics logic kept living in too many places.

Today, teams that scale analytics don’t fix this with more tools.

They fix it by building a reusable analytics system – where definitions live once and power everything else.

That's why we built OWOX Data Marts.

OWOX exists to help data teams build the reporting system - on top of their trusted data inside the warehouse - so answers to business questions can be delivered safely to dashboards, spreadsheets, and AI.

Explore our platform approach →

What is Business Intelligence in 2024?

Marketing Analytics for Beginners

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