What Are Metrics & Dimensions?

Marketing Analytics for Beginners

Confused about marketing analytics? In this video, we break down the basics of metrics and dimensions and how they can help you measure the success of your marketing efforts.

Learn the difference between marketing metrics and KPIs and how to use them to track your business performance. Whether you're a beginner or an experienced marketer, understanding these essential concepts is crucial in making informed decisions and driving your business forward.

Watch now to get a clear understanding of metrics and dimensions in marketing analytics!

🌐 Top 18 Marketing Metrics & KPIs

🔥 All-in-one Marketing Dashboard template

👩‍💻 Modern Data Management Guide

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Hassle-free data analysis and reporting

Hassle-free data analysis and reporting

Data Collection

Collect

Easily bring your data together from multiple sources without coding or developers

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Track

Implement accurate privacy-compliant cookieless user behavior tracking

Data transformation

Transform

Convert raw data into insights with prebuilt no- or low-code templates

Visualize data

Visualize

Use our pre-built dashboard templates and make decisions that drive growth

Automate your marketing reporting

Get your entire marketing reporting system in under 30 minutes:

  1. Collect your advertising data with no effort
  2. Set up the most accurate user behavior tracking
  3. Automate your data preparation
  4. Use all-in-one dashboard templates for a quick start
  5. Add any customizations you need

OWOX BI enables teams to make business decisions with data-backed insights.

Track your digital marketing performance

This dashboard lets you see the big picture of how your marketing and advertising investments and efforts are paying off. 

Elevate your marketing ROI by consolidating data from various advertising sources (such as Facebook, Google, or Bing Ads) with on-site analytics data (GA4 or OWOX BI Streaming) and monitor marketing KPIs… nearly in real-time. 

You no longer have to rely on siloed data, excel spreadsheets, or CSV files to deliver the necessary marketing insights. 

Reduce (direct)/(none) in your reports by 30%

Improve campaign tracking accuracy using cookieless server-side tracking and discover the real conversion sources so you can scale truly profitable campaigns, with:

  • Extended cookie lifespan
  • Minimized impact of adblockers
  • Fully privacy compliant

Get ahead of the competition with accurate answers to your marketing questions.

What you’ll get with OWOX BI

What you’ll get with OWOX BI

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All-in-one tool

OWOX BI is a scalable solution for all your data management needs, including data collection, blending, and preparation for reporting.

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Quick & easy setup

Set up full-funnel marketing analytics with OWOX BI in under 30 minutes. There is no need for coding or a team of developers.

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Analytics simplified

You don’t need to be a data expert. You don’t need to be a developer, either. Our software is designed for a seamless experience with an intuitive UI.

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Ready-to-use templates

Comprehensive performance dashboards to monitor all your digital KPIs. Just connect your data and make decisions that drive growth.

Create a single source of truth

Gather and blend data from ad platforms, accurate website tracking, and CRM platforms in one place. Evaluate efforts, gain clarity, and get a holistic view of your marketing performance.

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Take full control over your performance

Get ahead of the competition with accurate answers to your marketing & data questions.

✅ Learn about an analytics workflow for achieving higher ROI;

✅ Get an overview of the Analytics Solution you need to be a better marketer;

✅ Receive a step-by-step plan for reaching your revenue goals faster.

Book a 1-on-1 guided demo with us today!

  • G2 Crowd Top 3
  • Google Cloud Partner
  • Capterra