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5 Data Mistakes Even Smart Marketers Make All the Time

...and why it’s killing your growth without you even noticing

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🧠 Marketers love saying they’re “data-driven”—but if your dashboard is packed with bounce rates, scroll depth, and ROAS with no real insights… you’ve got a problem.

In this video, we’ll break down 5 common data mistakes smart marketers keep making (yes, even the ones with the prettiest dashboards) — and more importantly, how to fix them so your team actually grows.

✅ Whether you’re a marketing lead, performance manager, or data-driven founder, this will help you finally get clarity from your numbers, speak the same language as your team, and stop drowning in dashboards.

🎯 No more vanity metrics. No more CSVs in Slack. Just answers that drive growth.

More video for your marketing success

What changed since this video was recorded?

The problem you just saw didn’t disappear.
It has even evolved.

Teams added more dashboards.
More connectors.
More AI tools...

But the underlying issue stayed the same: analytics logic kept living in too many places.

Today, teams that scale analytics don’t fix this with more tools.

They fix it by building a reusable analytics system – where definitions live once and power everything else.

That's why we built OWOX Data Marts.

OWOX exists to help data teams build the reporting system - on top of their trusted data inside the warehouse - so answers to business questions can be delivered safely to dashboards, spreadsheets, and AI.

  • Explore our platform approach →