The Automated Way to Import Ad Spend from any Platform into Google Analytics 4

Automatically merge your advertising cost data from different platforms and upload to GA4, so you can analyze your return on ad spend (ROAS) and customer acquisition cost to make fully-informed marketing decisions. No SQL skills or developers required.

Extract & collect ad data

Merge data from different sources

Transform data into GA4 format

Upload data to GA4-accessible SFTP

Google Analytics 4

What is Google Analytics 4

Google Analytics 4 is a fully managed, cloud-native data warehouse that enables users to analyze large and complex datasets quickly and easily. It can handle petabyte-scale data and offers features such as real-time analysis, machine learning integration, and data sharing.

Connect your advertising services with Google Analytics 4 in just a few clicks

The challenge lies in the difference in data format between advertising services and GA4. OWOX BI provides an easy solution by seamlessly importing cost data from Facebook Ads, Microsoft Ads, X Ads, and other advertising services to Google BigQuery with our easy-to-setup pipelines.

No more time-consuming manual data collection. You also don’t need to manually clean, process, or update data. Instead, you receive ready-to-use, automatically updated datasets.

Prepare your cost data into GA4-ready format (no SQL skills required)

Different ad platforms use their own naming conventions for advertising data, which might not match the naming conventions used in GA4. This can make it difficult to match up the data and ensure accurate reporting.

OWOX BI transforms and prepares ad spend data from various platforms into a GA4-compatible format, eliminating the need for manual data preparation and manipulation. With our ready-to-use transformation templates you can get all of your data available for GA4 import in just a few moments.

Merge your cost data with data from 20+ other ad platforms

With OWOX BI, you can seamlessly merge data from multiple ad platforms, and get a comprehensive and holistic view of your ad performance.

By merging data from multiple sources, you’ll gain a deeper understanding of how your ads are performing across various platforms, identify patterns, trends, and insights that may not be visible if you only analyze a single advertising or data source, and to optimize your campaigns for better ROAS.

Automatically upload your cost data to GA4-accessible SFTP with no-code

Google Analytics 4 becomes more powerful with cost data from ad platforms. OWOX BI helps you seamlessly transfer campaign performance data from your advertising platforms to Google Analytics 4 via SFTP managed by OWOX.

Say goodbye to csv files, managing SFTP server on your own and hello to the future of ad spend tracking with our automated solution.

Build reports of any complexity from your data

OWOX BI offers you the ability to generate reports of any complexity based on your marketing data (not only the cost data). After collecting data in Google BigQuery, you can visualize your data directly into Looker Studio (ex. Google Data Studio), Google Sheets, Tableau, Looker, Power BI and Qlik.

Discover which campaigns are generating more profit and which ones need improvement to effectively allocate your marketing budget. No more CSV files or third-party services to create reports.

Improve Your Decision Making with OWOX BI

OWOX BI provides you with the necessary tools to improve your decision-making process by providing you with accurate and reliable data. With our platform, you can automate the process of collecting and merging your marketing data into a single storage in Google BigQuery, making it easy for you to analyze in Google Analytics 4 and make data-driven decisions.

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Easily Consolidate Your Marketing Data in Google Analytics 4

Microsoft Ads (Bing Ads)
Facebook Ads
Instagram Ads
LinkedIn Ads
X Ads (Twitter Ads)
Yahoo Gemini
Amazon Ads
Apple Search Ads
Campaign Manager 360
DV 360
Google Merchant Center
RTB House
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Why choose OWOX BI for your Google Analytics 4 Data Collection

Automated omnichannel reporting

Save time and focus on data analysis by letting OWOX BI automate data preparation for you.

Cost saving

By automating data collection and analysis, OWOX BI can save time and reduce the need for additional resources, ultimately reducing costs.

Maximize your insights

Build the reports you need with an extraordinary level of data granularity from OWOX BI.

Data quality monitoring

Ensure data relevance and quality with OWOX BI’s transparent monitoring. Trust your data with our data quality monitoring.

Automatic data updates

Get fresh data every time. OWOX BI’s automatic updates data if it changes in the advertising service within 21-day window.

Historical data import

Evaluate your past campaigns with OWOX BI’s historical data import feature. Unlock Insights from Your Historical Data.

No maintenance - no worries

Don’t worry about maintaining connectors — let OWOX BI take care of all the API for you. Enjoy worry-free data integration!

Better decision-making

Use the insights you gain with data visualization platforms to optimize your campaigns and improve your overall performance.

Get a personal OWOX BI walkthrough from one of our product experts in less than 30 minutes. Get marketing and sales insights faster to make business decisions designed to grow


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  • G2 Crowd Top 3
  • Google Cloud Partner
  • Capterra

Easily import all of your ad cost data into Google Analytics 4

And get business-ready data automatically updated

Automatically merge your advertising cost data from different platforms and upload to GA4 and get a complex and clear analytics workflow for achieving higher return on ad spend (ROAS) and lower ads spend with accurate reporting and insights
  • G2 Crowd Top 3
  • Google Cloud Partner
  • Capterra