Evaluate the performance of paid traffic channels
Analyze statistics from Google Ads, Facebook, and other advertising sources on one dashboard.
To compare the effectiveness of advertising channels, marketers have to switch between reports or manually summarize data in Excel and Google Sheets. This takes a lot of time and negatively affects the quality of data, and therefore decisions.
With OWOX BI, you don’t need to prepare data. You get a ready-to-update dashboard for all paid traffic sources.
Compare the profits, costs, displays and clicks, CTR, and ROAS of all traffic sources and draw conclusions about their payback. Find out which sources work best, where you need to invest, and where you shouldn’t waste your budget.
Monitor key indicators daily to make operational decisions. Track the daily dynamics of revenue, expenses, clicks, and displays for each traffic source. Find out what regions and cities your users come from.
Get complete data in the right structure
Benefit from a dashboard built on complete data collected into Google BigQuery. OWOX BI merges your marketing data with your business data and avoids sampling and other Google Analytics limitations.
Ensure data quality
OWOX BI contractually guarantees not only data collection but data processing. It also automatically monitors data at each level of collection so you can confidently make data-driven decisions.
Don’t limit yourself to templates
Work with data in OWOX BI is based on your business model, not a set of tables you have to merge each time using SQL. You can create reports from understandable parameters and metrics in the OWOX BI interface as well as in Data Studio, Power BI, and Google Sheets.
In OWOX BI, select the systems whose data you want to merge in the dashboard and grant OWOX BI access to those systems.
OWOX BI will merge all data into the right structure, check its quality, and build a dataset for your business model.
Connect the completed dataset to your dashboard or create your reports in OWOX BI without knowledge of SQL or help from developers.
Find out how users from various traffic sources behave, how much it costs to attract them, and what profit they bring in.
Evaluate the effectiveness of advertising channels for various categories and landing pages in order to plan your budget and increase sales.
Learn how your online marketing affects sales in physical stores. See which campaigns and categories of goods bring more purchases offline and which work better online.
Every two weeks we collect interesting articles about marketing analytics, data processing, and best practices by leading market players