PPC dashboard template

performance of paid traffic channels

Analyze statistics from Google Ads, Facebook, and other advertising sources on one dashboard.

performance of paid traffic channels

Allocate your time effectively

Allocate your time effectively
Save time and get quality data

Save time and get quality data

Save time and get quality data

To compare the effectiveness of advertising channels, marketers have to switch between reports or manually summarize data in Excel and Google Sheets. This takes a lot of time and negatively affects the quality of data, and therefore decisions.

With OWOX BI, you don’t need to prepare data. You get a ready-to-update dashboard for all paid traffic sources.

Compare the efficiency of sources

Compare the profits, costs, displays and clicks, CTR, and ROAS of all traffic sources and draw conclusions about their payback. Find out which sources work best, where you need to invest, and where you shouldn’t waste your budget.

Analyze key metrics for paid ads

Monitor key indicators daily to make operational decisions. Track the daily dynamics of revenue, expenses, clicks, and displays for each traffic source. Find out what regions and cities your users come from.

Unique advantages of OWOX BI

Get complete data in the right structure

Benefit from a dashboard built on complete data collected into Google BigQuery. OWOX BI merges your marketing data with your business data and avoids sampling and other Google Analytics limitations.

Ensure data quality

OWOX BI contractually guarantees not only data collection but data processing. It also automatically monitors data at each level of collection so you can confidently make data-driven decisions.

Don’t limit yourself to templates

Work with data in OWOX BI is based on your business model, not a set of tables you have to merge each time using SQL. You can create reports from understandable parameters and metrics in the OWOX BI interface as well as in Data Studio, Power BI, and Google Sheets.

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