Email Subscribers are individuals who have signed up to receive your marketing, transactional, or newsletter emails. These users give explicit permission to be added to your email list and form the core of your email marketing audience.
Subtract the number of unsubscribes and bounces from your new subscribers to determine net growth over a specific period.
Net New Subscribers = New Subscribers − (Unsubscribes + Bounces)
Net New Subscribers = New Subscribers − (Unsubscribes + Bounces)
If you gain 500 new subscribers in a month but lose 100 due to unsubscribes and bounces, your net gain is 400 Email Subscribers. This helps you measure list health and audience interest.
OWOX BI helps you track subscriber sources, engagement levels, and retention trends. Use these insights to improve signup forms, nurture sequences, and list segmentation for better campaign results.
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A good Email Subscriber list is steadily growing and contains highly engaged users who open, click, and convert from your emails. Quality matters more than quantity.
A poor Email Subscriber list includes inactive users, fake signups, or unengaged recipients. This can harm deliverability, lower engagement rates, and skew performance metrics.
Confirm each signup with a follow-up email to ensure valid, engaged subscribers and reduce fake entries.
Provide compelling reasons to subscribe—like exclusive content, discounts, or useful updates.
Group subscribers by behavior or interest to send more relevant emails and improve engagement.
