Complete List of Facebook Ad Sizes

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Working with Facebook ads can be overwhelming for many reasons. One of them is the insane number of ad formats and placements, each of which requires an image or video of a certain size and aspect ratio.

Of course, if you’re using a simple photo in which some details are more significant than others, you can simply crop it right when you create your ad without any trouble. But the effectiveness of such an ad might be questionable.

In most cases, your ad images will be slightly more complicated. For example, they might include a logo, a heading, or a call to action. In many cases, ad images are created by teams of designers. Naturally, before letting your designers create a masterpiece, you should be absolutely sure which image sizes you’ll need and where exactly they’ll be displayed. And that’s where this guide comes in handy!

Content

To begin, let’s look at various advertising objectives, ad sizes, ad formats, ad placements, and image and video formats. This will help you better understand the context in which each specific ad image will be used.

Campaign objectives, ad formats, and ad placements

Campaign objectives

In total, Facebook offers 11 objectives for your campaigns, split into three categories:

Marketing objective options for Facebook campaigns
  • Awareness campaigns help create interest in your product.
  • Consideration campaigns encourage people to learn more about your product.
  • Conversion campaigns motivate people to purchase your product.

Ad formats

Facebook offers five different ad formats that feature single or multiple images as well as videos:

Selection of Facebook ad formats
  • Carousel ads allow you to add from 2 to 10 images or videos that together create a scrollable ad.
  • A single image ad lets you use any image.
  • A single video ad lets you use any video.
  • Slideshow ads create a looping video from up to 10 images.
  • Collection ads feature a collection of your products that then open into a fullscreen mobile experience.

Ad placements

Facebook offers ads not only within its own network but also on the Instagram Audience Network, and Messenger.

Facebook partner networks list for ads

Complete list of supported image formats

Before digging into each type of ad in detail, here’s a handy list of all image formats that can be used on Facebook:

  • BMP
  • DIB
  • GIF
  • IFF
  • JFIF
  • JP2
  • JPE
  • JPEG
  • JPG
  • PNG
  • PSD
  • TIF
  • TIFF
  • WBMP
  • WEBP
  • XBM

Complete list of supported video formats

And here’s a list of all supported video formats:

  • 3G2
  • 3GP
  • 3GPP
  • ASF (Windows Media)
  • AVI
  • DAT (MPEG)
  • DivX
  • DV
  • F4V (Flash)
  • FLV (Flash)
  • GIF
  • M2TS
  • M4V
  • MKV
  • MOD
  • MOV (QuickTime)
  • MP4
  • MPE
  • MPEG
  • MPEG44
  • MPG
  • AVCHD
  • NSV
  • OGM
  • OGV
  • QuickTime Movie
  • TOD
  • TS
  • VOB
  • WMV (Windows Media Video)

Availability of Facebook ad formats for different ad placements

Not all ad formats are available for all ad placements. This table shows which ad placements you can use with specific ad formats.

Image Video Carousel Slide show
Feed
Instant Articles
Right column
Marketplace
Stories
In-stream videos
Messenger Inbox
Sponsored Messages
Audience Network: native, banner and interstitial

Video requirements for ad placements

Different ad placements have different video requirements. Here’s a table showing where you can use different types of video and the video requirements for each specific ad placement.

Supported video ratios shown on mobile devices
Table of video requirements for Facebook ad placements

Now that you know exactly which type of ad you want and where you want it, let’s look at ad image sizes!

Facebook ad image sizes

Facebook feed — Single image

Image guidelines:

  • Recommended size: 1200 × 628 pixels
  • Recently, Facebook started allowing square images in Feed ads, with the recommended size of 1080 × 1080 pixels.
  • Minimum size: 1080 × 1080 pixels
  • File type: JPG or PNG
  • Aspect ratio: 1.91:1
  • To maximize ad delivery, use an image that contains little or no overlaid text.
Facebook feed — single image

Facebook feed — Single video

Video guidelines:

  • Size: Minimum width of 600 pixels
  • Recommended formats: MP4, MOV, GIF
  • Length: 1 second to 240 minutes
  • File size: Up to 4 GB
  • Recommended aspect ratio: 4:5 (vertical)
  • Video thumbnails that consist of more than 20% text may not be shown as often.
  • Captions: Optional but recommended
  • Audio: Optional but recommended
Facebook feed — single video

Facebook feed — Carousel ads — Image

Image guidelines:

  • Recommended size: 1080 × 1080 pixels
  • Recommended aspect ratio: 1:1
  • To maximize ad delivery, use an image that contains little or no overlaid text.
  • Number of cards: 2–10
  • File type: JPG or PNG
  • File size: Up to 30 MB
Facebook feed — carousel ads — image

Facebook feed — Carousel ads — Video

Video guidelines:

  • Recommended resolution: 1080 × 1080 pixels
  • Recommended formats: MP4, MOV, GIF
  • Recommended aspect ratio: 1:1
  • Video thumbnails that consist of more than 20% text may be shown less
  • Number of cards: 2–10
  • File size: Up to 4 GB
  • Length: Up to 240 minutes
Facebook feed — carousel ads — video

Facebook feed — Carousel ads — Slideshow

Slideshow guidelines:

  • Recommended size: 1280 × 720 pixels
  • Aspect ratio: 16:9, 1:1, or 2:3 (be consistent)
  • If all the images you use are of different sizes, the slideshow is automatically cropped to 1:1.
  • Video format: MOV or MP4
Facebook feed — carousel ads — slideshow

Facebook instant articles — Single image

Image guidelines:

  • Recommended size: 1200 × 628 pixels
  • Minimum width: 600 pixels
  • Minimum height : 600 pixels
  • File type: JPG or PNG
  • Aspect ratio: 9:16 to 16:9
  • Upload the highest resolution image available.
  • Images that consist of more than 20% text may be shown less.
Facebook instant articles — single image

Facebook instant articles — Single video

Video guidelines:

  • Resolution: Upload the highest resolution video available that meets file size and aspect ratio requirements.
  • Aspect ratio: 9:16 to 16:9
  • File size: Up to 4 GB
  • Length: 1 second to 240 minutes
  • Vertical videos may be masked to a ratio of 1:1.
  • Video thumbnails that consist of more than 20% text may be shown less.
Facebook instant articles — single video

Facebook instant articles — Carousel ads — Image

Image guidelines:

  • Recommended size: 1080 × 1080 pixels
  • Recommended aspect ratio: 1:1
  • To maximize ad delivery, use an image that contains little or no overlaid text.
  • Number of cards: 2–10
  • File type: JPG or PNG
  • File size: Up to 30 MB
Facebook instant articles — carousel ads — image

Facebook instant articles — Carousel ads — Video

Video guidelines:

  • Recommended size: 1080 × 1080 pixels
  • Supported formats: MP4, MOV or GIF
  • Recommended aspect ratio: 1:1
  • Video thumbnails that consist of more than 20% text may be shown less.
  • Number of cards: 2–10
  • File size: Up to 4 GB
  • Length: Up to 240 minutes
Facebook instant articles — carousel ads — video

Facebook instant articles — Carousel ads — Slideshow

Slideshow guidelines:

  • Recommended size: 1280 × 720 pixels
  • Aspect ratio: 16:9, 1:1, or 2:3 (be consistent)
  • If all the images you use are of different sizes, the slideshow is automatically cropped to 1:1.
  • File format: MOV or MP4
Facebook instant articles — carousel ads — slideshow

Facebook in-stream videos

Video guidelines:

  • Resolution: Upload the highest resolution video possible.
  • Recommended aspect ratio: 16:9 to 9:16
  • Recommended format: MP4 or MOV
  • File size: Up to 4 GB
  • Length: 5–15 seconds
  • Audio is highly recommended.
  • Video thumbnails with 20% text or more could lead to failed delivery.
Facebook In-stream videos

Facebook right column — Single image

Image guidelines:

  • Recommended size: 1200 × 628 pixels
  • Minimum width: 600 pixels
  • Minimum height: 600 pixels
  • Recommended aspect ratio: 9:16 to 16:9, cropped to 1.91:1 with link
  • File type: JPG or PNG
  • Images with 20% text or more could lead to failed delivery
Facebook right column — single image

Facebook right column — Carousel ads — Image

Image guidelines:

  • Recommended size: 1080 × 1080 pixels
  • Recommended aspect ratio: 1:1
  • To maximize ad delivery, use an image that contains little or no overlaid text.
  • Number of cards: 2–10
  • File type: JPG or PNG
  • File size: Up to 30 MB
Facebook right column — carousel ads — image

Facebook right column — Carousel ads — Video

Video guidelines:

  • Minimum resolution: 1080 × 1080 pixels
  • Supported formats: MP4, MOV, GIF
  • Recommended aspect ratio: 1:1
  • Video thumbnails that consist of more than 20% text may be shown less.
  • Number of cards: 2–10
  • File size: Up to 4 GB
  • Length: Up to 240 minutes
Facebook right column — carousel ads — video

Facebook marketplace — Single image

Image guidelines:

  • Recommended size: 1080 × 1080 pixels
  • Minimum width: 600 pixels
  • Minimum height: 600 pixels
  • Aspect ratio: 1.91:1
  • File type: JPG or PNG
  • Images that consist of more than 20% text may be shown less.
Facebook marketplace — single image

Facebook marketplace — Single video

Video guidelines:

  • Resolution: Upload the highest resolution video available that meets file size and aspect ratio requirements.
  • Aspect ratio: 9:16 to 16:9
  • File size: Up to 4 GB
  • Length: 1 second to 240 minutes
  • Video thumbnails that consist of more than 20% text may be shown less.
  • Vertical videos (aspect ratio taller than 2:3) may be masked to 2:3.
Facebook marketplace — single video

Facebook marketplace — Carousel ads — image

Image guidelines:

  • Recommended size: 1080 × 1080 pixels
  • Recommended aspect ratio: 1:1
  • Number of cards: 2–10
  • File type: JPG or PNG
  • File size: Up to 30 MB
  • Images that consist of more than 20% text may be shown less.
Facebook marketplace — carousel ads — image

Facebook marketplace — Carousel ads — Video

Video guidelines:

  • Recommended resolution: 1080 × 1080 pixels
  • Number of cards: 2–10
  • File size: Up to 4 GB
  • Length: Up to 240 minutes
  • Recommended aspect ratio: 1:1
  • Video thumbnails that consist of more than 20% text may be shown less.
Facebook marketplace — carousel ads — video

Facebook stories — Single image

Image guidelines:

  • Recommended size: 1080 × 1920 pixels
  • Aspect ratio: 9:16
  • Consider leaving roughly 14% (250 pixels) of the top and bottom of the image free from text and logos to avoid covering key elements with the profile icon or call to action.
  • Images that consist of more than 20% text may be shown less.
Facebook stories — single image

Facebook stories — Single video

Video guidelines:

  • Resolution: Upload the highest resolution source video available without letter or pillar boxing (no black bars).
  • Aspect ratio: 1.91 to 9:16
  • For videos under 9:16, colored gradient bars are rendered above and below. Content from the text field is placed below the video.
  • File size: Up to 4 GBax
  • Length: 1–15 seconds
  • Video thumbnails that consist of more than 20% text may be shown less.
  • Consider leaving roughly 14% (250 pixels) of the top and bottom of the video free from text and logos to avoid covering key elements with the profile icon or call to action.
Facebook stories — single Video

Messenger — Inbox — Single image

Image guidelines:

  • Recommended resolution: 1200 × 628 pixels
  • Minimum width: 254 pixels
  • Minimum height: 133 pixels
  • File type: JPG or PNG
  • Aspect ratio: 9:16 to 16:9
  • Images that consist of more than 20% text may be shown less.
Messenger — inbox — single image

Messenger — Inbox — Single video

Video guidelines:

  • Resolution: Upload the highest resolution video available that meets file size and aspect ratio requirements.
  • Aspect ratio: 16:9 to 1.91:1
  • Minimum aspect ratio: 1.7778:1
  • Maximum aspect ratio: 1.91:1
  • Length: Up to 4 hours
  • File size: Up to 4 GB
  • Length: 1 second to 240 minutes
  • Video thumbnails that consist of more than 20% text may be shown less.
Messenger — Inbox — Single Video

Messenger — Inbox — Carousel ads

Image Guidelines:

  • Recommended resolution: 1080 × 1080 pixels
  • Number of cards: 2–10
  • File type: JPG or PNG
  • File size: Up to 30 MB
  • Recommended aspect ratio: 1:1
  • Images that consist of more than 20% text may be shown less.
Messenger — Inbox — Carousel Ads

Messenger — Sponsored messages — Single image

Image guidelines:

  • Recommended resolution: 1200 × 628 pixels
  • Minimum width: 254 pixels
  • Minimum height: 133 pixels
  • File type: JPG or PNG
  • Aspect ratio: 9:16 to 16:9
  • Images that consist of more than 20% text may be shown less.
Messenger — Sponsored Messages — Single Image

Audience Network: native, banner, and interstitial ads — Single image

Image guidelines:

  • Recommended resolution: 1200 × 628 pixels
  • Minimum width: 254 pixels
  • Minimum height: 133 pixels
  • Optimal width: 796 pixels
  • Optimal height: 416 pixels
  • File type: JPG or PNG
  • Aspect ratio: 16:9
  • Images that consist of more than 20% text may be shown less.
Audience Network Native, Banner and Interstitial Ads — Single Image

Audience Network: native, banner, and interstitial ads — Single video

Video guidelines:

  • Resolution: Upload the highest resolution video available that meets file size and aspect ratio requirements.
  • Length: 10–121 seconds
  • Aspect ratio: 16:9 to 9:16
  • File size: Up to 4 GBax
  • Video thumbnails that consist of more than 20% text may be shown less.
Audience Network Native, Banner and Interstitial Ads — Single Video

Audience Network: native, banner, and interstitial ads — Carousel ads — Image

Image guidelines:

  • Recommended resolution: 1080 × 1080 pixels
  • Number of cards: 2–10
  • File type: JPG or PNG
  • File size: Up to 30 MB
  • Recommended aspect ratio: 1:1
  • Images that consist of more than 20% text may be shown less.
Audience Network Native, Banner and Interstitial Ads — Carousel Ads — Image

Audience Network: native, banner, and interstitial ads — Carousel ads — Video

Video guidelines:

  • Resolution: Upload the highest resolution video available that meets file size and aspect ratio requirements.
  • Number of cards: 2–10
  • File size: Up to 4 GB
  • Length: Up to 240 minutes
  • Recommended aspect ratio: 1:1
  • Video thumbnails that consist of more than 20% text may be shown less.
Audience Network Native, Banner and Interstitial Ads — Carousel Ads — Video

Instagram ads

Instagram feed — Single Image

Image guidelines:

  • Resolution: Upload the highest resolution image available that meets aspect ratio requirements.
  • File type: JPG or PNG
  • File size: 30 MB max
  • Minimum width: 500 pixels
  • Aspect ratio: 4:5 to 1.91:1
Instagram feed — Single Image

Instagram feed — Single video

Video guidelines:

  • Resolution: Upload the highest resolution video available that meets file size and aspect ratio requirements.
  • Minimum width: 500 pixels
  • Aspect ratio: 4:5 to 1.91:1
  • File size: Up to 4 GB
  • Length: 1–60 seconds
  • Video thumbnails that consist of more than 20% text may be shown less.
Instagram feed — Single Video

Instagram feed — Carousel ads — Image

Image guidelines:

  • Recommended resolution: 1080 × 1080 pixels
  • Number of cards: 2–10
  • File type: JPG or PNG
  • Carousel aspect ratio: 1:1
  • Images that consist of more than 20% text may be shown less.
Instagram feed — Carousel Ads — Image

Instagram feed — Carousel ads — Video

Video guidelines:

  • Resolution: Upload the highest resolution video available that meets file size and aspect ratio requirements.
  • Number of cards: 2–10
  • File size: Up to 4 GB
  • Length: Up to 60 seconds
  • Carousel aspect ratio: 1:1
  • Video thumbnails that consist of more than 20% text may be shown less.
Instagram feed — Carousel Ads — Video

Instagram stories — Single image

Image guidelines:

  • Recommended image size: 1080 × 1920 pixels
  • Aspect ratios: 9:16 or 16:9 to 4:5
  • Minimum width: 500 pixels
  • Images that consist of more than 20% text may be shown less.
  • Leave roughly 14% (250 pixels) of the top and bottom of the video free from text and logos to avoid covering key elements with the profile icon or call to action.
Instagram Stories — Single Image

Instagram stories — Single video

Video guidelines:

  • Resolution: Upload the highest resolution video available that meets file size and aspect ratio requirements.
  • Aspect ratios: 9:16 and 16:9 to 4:5
  • File size: Up to 4 GB
  • Length: 1–60 seconds
  • Minimum width: 500 pixels
  • Maximum aspect ratio: 9:16
  • Video thumbnails that consist of more than 20% text may be shown less.
  • Leave roughly 14% (250 pixels) of the top and bottom of the video free from text and logos to avoid covering key elements with the profile icon or call to action.
Instagram Stories — Single Video

Instagram stories — Carousel ads — Image

Image guidelines:

  • Recommended image size: 1080 × 1920 pixels
  • Aspect ratio: 9:16
  • Number of cards: 2–3
  • Images that consist of more than 20% text may be shown less.
  • Leave roughly 14% (250 pixels) of the top and bottom of the video free from text and logos to avoid covering key elements with the profile icon or call to action.
Instagram Stories — Carousel Ads — Image

Instagram stories — Carousel ads — Video

Video guidelines:

  • Resolution: Upload the highest resolution video available that meets file size and aspect ratio requirements.
  • Aspect ratio: 9:16
  • Length: Up to 15 seconds
  • Number of cards: 2–3
  • Video thumbnails that consist of more than 20% text may be shown less.
  • Leave roughly 14% (250 pixels) of the top and bottom of the video free from text and logos to avoid covering key elements with the profile icon or call to action.
Instagram Stories — Carousel Ads — Video

Conclusions

Armed with this information, you can launch engaging and effective ad campaigns on Facebook. Of course, in the official Facebook Ads guide you can find even more details on Facebook ads and how to run them.

Once you create stellar ad campaigns, you should analyze their performance. OWOX BI Pipeline may come in handy for automatically importing cost data from Facebook to Google Analytics. To set up end-to-end analytics and combine cost data with your CRM data, you can set the pipeline from Facebook to Google BigQuery. This way, you’ll know the real value of your Facebook ads.

To set up data import from Facebook to Google BigQuery or Google Analytics, click one of the buttons below.

You can also check out this article to learn how to get meaningful dashboards for your Facebook data. These dashboards will let you see all data on impressions, clicks, actions, and top campaigns. If you have any questions, contact us.

Used tools

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