5 Essential Facebook Ads Report Templates

If you're running Facebook Ads for your advertising campaigns, you understand how important it is to keep an eye on your ad performance.

Just as Google Ads uses Looker Studio for analytics, Facebook Ads offers its own toolbox for Facebook ads tracking. And rather than taking the long route of manually crafting reports and charts, there's an easier way: you can use pre-designed templates specifically built for Facebook Ads. Just link them up with your Facebook Ads data, and it's ready! You can see how your ads are doing.

In this article, we'll be your guide, showing the most important Facebook Ads templates for reports.

When launching a Facebook advertising campaign, you invest time, money, and creativity in the perfect ad creatives, targeting a specific audience, and setting your campaign in motion. But the problem is that without effective Facebook Ads reporting, you're essentially navigating in the dark.

Effective Facebook Ads reporting is a great way to track your campaign's performance as it holds you and your team accountable for the results.

Reports allow you to identify what's working and what's not. The Facebook ads targeting capabilities are precise, and with continuous analysis, you can modify messages to your audience and improve ad creatives for maximum impact.

Also, reporting will provide you with real-time data, showing which ads are driving immediate results and which might need to be changed or stopped.

And finally, this will help you stay ahead of the competition. Regular Facebook Ads reporting keeps you informed about emerging trends, enabling you to adapt your strategies promptly in the ever-evolving landscape of digital advertising.

Now, let's take a look at 5 report templates that will make your Facebook Ads work better and achieve more success.

Facebook Ads Performance Report is a reliable dashboard for understanding how well your campaigns are doing. It keeps track of important data, such as how many people have seen your ads, how many likes your ads have gathered, and how many clicks you have.

But it's not just about numbers; Facebook Ads Performance Report is a tool to help you reach your business goals. If your ads aren't getting many clicks, it might be time to change your ad content or try targeting a different group of people. On the flip side, if your ads are getting clicks but it's costing a lot to get people to take action, you might need to adjust where your ads are shown or how much you're willing to spend.

Help understand how well each Facebook ad campaign is doing.

• Impressions: Measures how often your ad is seen on Facebook.
• CTR (Click-Through Rate): Shows the percentage of users who click your ad.
• CPC (Cost Per Click): Average cost for each ad click.
• Conversion Rate: The percentage of users taking a desired action after clicking.
• ROAS (Return on Ad Spend): Measures revenue generated per advertising dollar.
• Total Spend: The total cost of your Facebook advertising campaigns.

• Performance evaluation: Provides a quick snapshot of your campaign's effectiveness.
• Data visualization: Makes complex data easily understandable through visual elements.
• Audience insights: Offers demographic and behavioral information to improve targeting.
• Cost efficiency: Helps optimize budget allocation.
• Conversion tracking: Measures the effectiveness of ads in driving desired actions.
• Real-time adjustments: Allows for quick campaign optimization.
• Historical performance: Monitors trends and seasonality over time.
• Multi-channel integration: Provides a view by merging data from various advertising channels.

CMO Report for Facebook Ads is a structured dashboard that is included in an all-in-one performance CMO dashboard showing the omnichannel performance and impact of Facebook advertising campaigns. It is especially useful for C-level managers or senior marketing professionals as it provides key insights and high-level information.

This report has:

1) A concise summary of the most critical findings and KPIs;

2) Valuable details about the advertising campaigns, including objectives, target audience, ad spend, and timeline;

3) Historical data and trends to understand how campaigns have evolved over time;

4) Insightful suggestions for optimizing ad campaigns, improving ad creative, or targeting strategies, etc.

Provide a top-level view of ad performance for the Chief Marketing Officer.

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• ROAS, Conversion Rate, CTR (see the details on these metrics in the Template #1 section above).
• CPA (Cost Per Acquisition): The average cost to get a new customer or achieve a specific goal, like a sale or sign-up.
• Ad Spend: This shows how much money you've used for your Facebook ads, including the budget, creating the ads, and extra costs.
• Engagement Rate: Includes likes, shares, comments, and other interactions with your ad. It tells you how much people like your ad.
• Total Revenue: Money made from the ads.

• Executive summary: An overview of campaign performance for quick insights.
• Campaign details: Information about ad campaigns, objectives, and targeting.
• Audience insights: Demographic and behavioral data about the ad audience.
• Performance trends: Historical data to spot long-term patterns.
• Competitor analysis: Comparison of ad performance against competitors.
• Budget allocation: Information for optimizing ad spend.
• ROI analysis: Evaluation of ad revenue compared to ad spend.
• Recommendations: Suggestions for ad campaign improvements.
• Multi-channel overview: Combining data from other advertising channels for a complete view.

Facebook and Instagram advertising performance dashboard helps businesses and marketers track how well their ads are doing on these platforms. This template gathers important data about ad performance and displays it in an easy-to-understand way, so advertisers can see what's working and what's not.

Bring together data from both platforms for analysis and campaign improvement.

This template collects and visualizes various key performance metrics:

Engagement metrics:

• Likes, shares, comments
• Click-through rates (CTR)
• Conversion rates

Impressions and reach:

• Total impressions
• Reach
• Frequency (average number of times an ad is seen)

Click metrics:

• Total clicks
• Click-through rate (CTR)
• Cost per click (CPC)

Conversion metrics:

• Conversion rate
• Cost per conversion (how much it costs to achieve a specific goal, such as making a sale or acquiring a lead)
• Return on ad spend (ROAS)

Ad position and ranking:

• Ad placement
• Ad position in the feed
• Ad relevance score

Audience demographics:

• Age and gender of the audience
• Location and language
• Device and platform breakdown

Content performance:

• Best-performing ad creatives
• Video views and completion rates
• Ad format effectiveness

Analyze the core KPIs of your Facebook and Instagram campaigns in one dashboard

• Daily performance tracking: Monitoring how ad campaigns are performing every day to track engagement and trends over time.
• Top performing campaigns: Identifying which ad campaigns are delivering the best results.
• Click Analysis: Providing data on the number of clicks ads receive, helping advertisers understand which content gets more responses.
• Budget management: Tracking ad campaign spending to ensure it stays within budget.
• Cost-efficiency insights: Helping users identify which campaigns are driving results at a lower cost.
• Customization: Allowing users to change the dashboard to their specific needs and preferences.
• Data visualization: Presenting data through charts, graphs, and visual elements for easy analysis.
• Historical data: Storing and displaying data over time for trend analysis and decision-making.
• Integration: Connecting with Facebook and Instagram Ads accounts for real-time data.
• Export and sharing: Allowing users to export data and share reports with team members or stakeholders.

The Facebook Insights Audience report provides a detailed look at the users who liked the tracked Facebook page. This report allows you to see information about the age, gender, origin, and language preferences of your page's fans.

Note that Facebook creates Insights metrics, including age, gender, and location, only when a Facebook Page has gathered at least 100 likes. Once your page reaches this milestone, you can access this demographic data to deepen your knowledge about your audience.

Provide important details about the people engaging with your ads.

• Audience reach: Measures the total number of unique users who have seen your ads, giving you a glimpse of your campaign's exposure and potential reach.
• Audience engagement (likes, comments, shares): Show how actively your audience interacts with your ads.
• Demographic data (age, gender, location): Provide information about the age groups, gender distribution, and geographical locations of the users engaging with your ads, allowing you to tailor your targeting. For example, schedule your ads to appear at times when your target demographic is most active on the platform, adjust the language and tone of your ad copy, etc.
• Interests and behaviors: Reveals the interests, preferences, and online behaviors of your audience, helping you understand what topics or activities resonate with your target demographic.
• Top-performing audiences: Identifies which specific audience segments or demographics are responding most positively to your ads. This helps refine your targeting strategies and focus your efforts on the most responsive groups.

• High relevance: Targeting direct ads to the most interested audience, increasing engagement and metrics by changing content according to the audience's needs.
• Cost efficiency: Reduces costs and optimizes return on investment.
• Higher CTR: Result in more clicks from genuinely interested viewers.
• Improved conversions: Leads to better conversion rates as content directly addresses the audience's needs.
• Improved ROI: Increases return on investment, making campaigns more profitable.
• Data-driven insights: Provides data to continually refine ad strategy based on audience behavior.

A budget report shows exactly where your advertising budget is going and how much you're spending on different ad campaigns. It breaks down the costs, for example, how much you paid for each person who clicked on your ad or for each sale you made.

If you see that one ad campaign is costing a lot but not bringing in many customers, you might decide to shift more of your budget to a campaign that's performing better.

Show where the advertising budget is going and help manage spending.

• Daily ad spend: This shows the amount of money spent on your ad campaigns each day, providing a detailed view of your daily advertising expenses.
• Daily / weekly / monthly budget allocation: Demonstrates how your advertising budget is distributed across various periods.
• Remaining budget: Displays how much of your budget is left to spend, allowing you to manage your spending effectively and avoid overspending.
• Cost Per Conversion (see the details on this metric in the Template #3 section above).
• Estimated Reach: Estimates the potential audience size your ad campaigns can reach.
• Spend by objective and Revenue by objective: Breaks down your ad spend / revenue based on campaign goals (conversion, page views, etc.)

• Ad spend tracking: Monitor your total ad spending across various campaigns and time periods.
• Cost analysis: Breakdown of costs, including CPC, CPA, and other cost-related metrics.
• Budget allocation: Understand how your budget is distributed among different campaigns and objectives.
• ROI: Calculate the profitability of your ad campaigns.
• Customization options: Change how the report looks and what data shows to focus on specific parameters.
• Historical data: Track spending and budget trends over time.

First of all, define your goals and KPIs. If you plan to increase website traffic, your KPIs may include click-through rate (CTR) and website visits. Your goal can be "to boost website traffic, and KPIs are a 5% CTR and 10,000 website visits per month."

Then, select relevant templates that align with your goals and KPIs. If you're focused on lead generation, select a template that tracks form submissions and measures the number of leads acquired. To track leads acquired from your Facebook ads, you need third-party analytics tools, and you may need to set up custom tracking and reporting for this specific purpose.

When choosing Facebook Ads reporting tools, find ones that you can adjust to fit your specific needs. For example, by uploading cost data into Google BigQuery, you can connect costs with user actions on your website, calls to your call center, emails, and CRM system orders. This helps you analyze the impact of all your marketing efforts, both online and offline.

Facebook Ads reporting templates are starting points for analyzing your marketing campaigns. They come with standard metrics and KPIs that most businesses use. However, if you want to have a more detailed view of your ads' performance and match it with your unique business goals, custom reports are the way to go.

With custom reports, you can focus on the exact metrics that matter most for your business.

Custom reports are also adaptable and can change as your company grows and your goals change. You can set up an automatic import of data from Facebook Ads to Google Analytics 4, which will save you time in the future.

To make the most of your Facebook Ads reporting, you might want to explore advanced marketing analytics solutions like OWOX BI.

OWOX BI offers a seamless solution for Facebook Ads and multi-channel marketing analytics, ensuring your data is not just accessible but also business-ready.

What does it mean?

You can merge it with data from other sources, creating a complete view of your marketing activities and their results. Whether you want to prepare custom reports or use pre-built templates, OWOX BI allows you to do so. And it doesn't stop there - you can visualize your data as you want, be it Google Looker Studio, Power BI, or Google Sheets.

With OWOX BI, you can access the information you need and get more out of your Facebook Ads campaigns.

Ready to Take Your Facebook Ads Analytics to the Next Level?