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Value (not set) in the Google Analytics reports: what is it and how to deal with it

Sometimes Google Analytics uses a placeholder name (not set) when it hasn’t received any information for the dimension you have selected. Such an issue can appear, say, instead of the key word in your ad reports or the «Entrance Page» reports.

Join us for the webinar to learn why you can see the value (not set) in certain reports, and what to do to avoid this issue.

You’ll find out:

  • In which reports the (not set) value can appear and how to interpret it.

  • What are the reasons for the (not set) value explained with the help of examples from the Google Analytics reports.

  • Why you shouldn’t ignore the (not set) value, and what problems this value can cause in reports.

  • How to reduce the number of (not set) values, as well as how to set up your accounts in Google Analytics and Google Tag Manager correctly.

As usual at the webinar, we’ll answer any other questions on the topic. You’ll also get the webinar replay, and a whole bunch of useful materials, delivered right to your inbox.

The webinar will be useful for

Analysts, marketing and technical specialists, anyone working with Google Analytics and willing to get accurate data.