Effortless Upgrade to Google Analytics 4: Strategies for Smooth Transition

Google Universal Analytics will stop processing new hits on July 1st, 2023 and the main task for every analyst now is to upgrade current reporting to Google Analytics 4. So how to keep your marketing dashboards live, up to date and achieve exact matches between Google Analytics Universal and Google Analytics 4 metrics? Ideally your marketing team would like to keep your YoY metrics, right? 

In this webinar, we will:

• Show how to upgrade your SQL reporting from Google Universal to Google Analytics 4 data schema with ease

• Consider the example of the performance reporting migration from Google Analytics 360 BigQuery to Google Analytics 4 Data Schema

• Highlight pitfalls and share tips and tricks on the way to upgrade your reporting on Google Analytics 4 data

• Digital analysts and data engineers who are in charge of digital marketing reporting

• Digital marketers, Head of Analytics, Head of Acquisition, who want to keep their reporting while migrating to Google Analytics 4