Import cost data from Facebook to Google Analytics

Analyze the ROAS, CRR, and CPC of advertising campaigns on Facebook and other sources in one interface

processed ad costs totaling $929,537 million

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Automatically import cost data

Automatically import cost data

Create a data pipeline from Facebook to Google Analytics once and never manually upload data again.

OWOX BI will automatically upload costs, impressions, and clicks for all campaigns to Google Analytics.

Get complete data in a single format

To combine revenue and cost data, OWOX BI recognizes UTM tags in ad links and converts imported data into the correct format. It also recognizes dynamic parameters, checks existing UTM tags in your campaigns, and reports possible errors in your data.

Get complete data in a single format
Effectively manage your ad budget

Effectively manage your ad budget

By complementing data from Google Analytics with cost data from all advertising sources, you’ll learn which campaigns are profitable and which don’t pay off.

Verify the quality of data before drawing conclusions

Get a visual report at any time on the relevance of data uploaded to Google Analytics from Facebook and other advertising services.

Verify the quality of data before drawing conclusions
Save time

Save time

Create a data stream from Facebook to Google Analytics once (it takes all of 5 minutes) and get up-to-date cost data daily. You don’t need to regularly prepare CSV files or understand APIs and Apps Script.

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With OWOX BI, you’ll get reports on all campaigns in the familiar Google Analytics interface

all campaigns in the familiar Google Analytics interface
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Unique advantages of OWOX BI

Up-to-date information

Up-to-date information

OWOX BI automatically updates cost data in Google Analytics if it changes in your Facebook Ads account within 21 days.

Measure past campaigns

Measure past campaigns

If necessary, OWOX BI will upload your historical data for the past 6 months from Facebook Ads to Google Analytics.

Cost data in your base currency

Cost data in your base currency

If you use one currency in your advertising account and another in your Google Analytics view, OWOX BI will automatically convert costs to the currency in Google Analytics and even deduct VAT if needed.

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How it works

  1. Make sure your advertising links have UTM tags

    Make sure your advertising links have UTM tags

  2. In OWOX BI, select Facebook as the data source and grant access to OWOX

    In OWOX BI, select Facebook as the data source and grant access to OWOX

  3. Measure uploaded data in the Cost Analysis report in Google Analytics

    Measure uploaded data in the Cost Analysis report in Google Analytics

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Import cost data from one ad service for free!

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2,000 companies rely on us

OneClass

Great Service!

Tawsif Hossain
Tawsif Hossain
We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions of hits into BigQuery for analysis.
Answear

A leap forward to better analytics

Margarita Yevtukh
Margarita Yevtukh
OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools we previously used had limitations we really didn’t want to deal with. It wasn’t possible…
Chantelle

Great job, OWOX team!

Christophe Lemaire
Christophe Lemaire
We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’ journeys. We can now manage our digital marketing investments by taking into account the offline sales and provide greater…
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Trainings with OWOX

Risto Kukk
Risto Kukk
We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were really open and knowledgeable. Would definitely recommend them for Google-products related trainings.
QVC

Great Team

Donatella Bochicchio
Donatella Bochicchio
We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able to have non-standard report in line with our business needs.
DHL Transportörerna Intresse AB

Amazing product and team

Jon Schvili
Jon Schvili
We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really recommend it, as well as OWOX’s interesting and genuin webinars.

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