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Upload cost data from Facebook into Google Analytics
Collect information about your Facebook advertising campaigns and measure their ROI in your Google Analytics using OWOX BI Pipeline.SET UP PIPELINE
Measure social media ROI with Google Analytics
Let’s face it, ROI is a something that most marketing specialists sell on, but fail to report on data that proves it.
Every marketer knows that Google Analytics can show Adwords ROI, but what about other sources, like Facebook that became one of the most significant inflows of new users.
We’re aware that a majority of advertising specialists don’t have developer’s spirit, and integrating 3rd party conversion codes on some checkout page for social ad platforms can be quite the task. But there is a solution to help you keep cost data in order.
OWOX BI Pipeline
OWOX BI is designed to automate routine cost data import from numerous sources and make it handy for you to check the ROAS of all campaigns in a single place.
Сlicks, impressions and cost data of your Facebook campaigns will appear in Google Analytics reports. So, you will be able to analyze them in the single Google Analytics interface and easily see areas to increase their efficiency.
OWOX BI Pipeline not only transfers your data
Сhecks your campaigns UTM parameters and provides you with actionable notifications
Updates data for previous periods, if it was updated in an advertising service
Uploads historical data from the specified date, up to 6 months in the past.
Supports dynamic parameters in ad campaigns settings
Converts currency from ad services into the currency you use in Google Analytics
Start uploading your Facebook costs today
Log in to OWOX BI
Sign in to OWOX BI using your Google account.
Provide access to Facebook
Authorize OWOX BI to access your Facebook account.
Select Google Analytics
Select Google Analytics as the data destination service.
Fine-tune the Settings
Set the start date of data import and select the Google Analytics view you’d like to use.
service is updated within the indicated time.
in the advertising service.