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Import cost data from Facebook to Google Analytics

Analyze the ROAS, CRR, and CPC of advertising campaigns on Facebook and other sources in one interface

From where
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Where to
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Analyze the ROAS, CRR, and CPC of advertising campaigns on Facebook and other sources in one interface

Automatically import cost data

Automatically import cost data

Create a data pipeline from Facebook to Google Analytics once and never manually upload data again.

OWOX BI will automatically upload costs, impressions, and clicks for all campaigns to Google Analytics.

Get complete data in a single format

To combine revenue and cost data, OWOX BI recognizes UTM tags in ad links and converts imported data into the correct format. It also recognizes dynamic parameters, checks existing UTM tags in your campaigns, and reports possible errors in your data.

Get complete data in a single format
Effectively manage your ad budget

Effectively manage your ad budget

By complementing data from Google Analytics with cost data from all advertising sources, you’ll learn which campaigns are profitable and which don’t pay off.

Verify the quality of data before drawing conclusions

Get a visual report at any time on the relevance of data uploaded to Google Analytics from Facebook and other advertising services.

Verify the quality of data before drawing conclusions
Save time

Save time

Create a data stream from Facebook to Google Analytics once (it takes all of 5 minutes) and get up-to-date cost data daily. You don’t need to regularly prepare CSV files or understand APIs and Apps Script.

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With OWOX BI, you’ll get reports on all campaigns in the familiar Google Analytics interface

all campaigns in the familiar Google Analytics interface
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Unique advantages of OWOX BI

Up-to-date information

Up-to-date information

OWOX BI automatically updates cost data in Google Analytics if it changes in your Facebook Ads account within 21 days.

Measure past campaigns

Measure past campaigns

If necessary, OWOX BI will upload your historical data for the past 6 months from Facebook Ads to Google Analytics.

Cost data in your base currency

Cost data in your base currency

If you use one currency in your advertising account and another in your Google Analytics view, OWOX BI will automatically convert costs to the currency in Google Analytics and even deduct VAT if needed.

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How it works

  1. Make sure your advertising links have UTM tags

    Make sure your advertising links have UTM tags

  2. In OWOX BI, select Facebook as the data source and grant access to OWOX

    In OWOX BI, select Facebook as the data source and grant access to OWOX

  3. Measure uploaded data in the Cost Analysis report in Google Analytics

    Measure uploaded data in the Cost Analysis report in Google Analytics

Import cost data from Facebook to Google Analytics

Automatically import cost data from Facebook to Google Analytics.

Measure the ROI of all your advertising campaigns in one report.

Number of cost data pipelines from advertising services

Free

We don’t count your budget. With 1+ data sources, you only pay for the number of data pipelines

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