Analyze the ROAS, CRR, and CPC of advertising campaigns on Facebook and other sources in one interface
Analyze the ROAS, CRR, and CPC of advertising campaigns on Facebook and other sources in one interface
Create a data pipeline from Facebook to Google Analytics once and never manually upload data again.
OWOX BI will automatically upload costs, impressions, and clicks for all campaigns to Google Analytics.
To combine revenue and cost data, OWOX BI recognizes UTM tags in ad links and converts imported data into the correct format. It also recognizes dynamic parameters, checks existing UTM tags in your campaigns, and reports possible errors in your data.
By complementing data from Google Analytics with cost data from all advertising sources, you’ll learn which campaigns are profitable and which don’t pay off.
Get a visual report at any time on the relevance of data uploaded to Google Analytics from Facebook and other advertising services.
Create a data stream from Facebook to Google Analytics once (it takes all of 5 minutes) and get up-to-date cost data daily. You don’t need to regularly prepare CSV files or understand APIs and Apps Script.
Up-to-date information
OWOX BI automatically updates cost data in Google Analytics if it changes in your Facebook Ads account within 21 days.
Measure past campaigns
If necessary, OWOX BI will upload your historical data for the past 6 months from Facebook Ads to Google Analytics.
Cost data in your base currency
If you use one currency in your advertising account and another in your Google Analytics view, OWOX BI will automatically convert costs to the currency in Google Analytics and even deduct VAT if needed.
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