Facebook Ads → Google Analytics

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Upload cost data from Facebook into Google Analytics

Collect information about your Facebook advertising campaigns and measure their ROI in your Google Analytics using OWOX BI Pipeline.


Measure social media ROI with Google Analytics

Let’s face it, ROI is a something that most marketing specialists sell on, but fail to report on data that proves it.

Every marketer knows that Google Analytics can show Adwords ROI, but what about other sources, like Facebook that became one of the most significant inflows of new users.

We’re aware that a majority of advertising specialists don’t have developer’s spirit, and integrating 3rd party conversion codes on some checkout page for social ad platforms can be quite the task. But there is a solution to help you keep cost data in order.

OWOX BI Pipeline

OWOX BI is designed to automate routine cost data import from numerous sources and make it handy for you to check the ROAS of all campaigns in a single place.

Сlicks, impressions and cost data of your Facebook campaigns will appear in Google Analytics reports. So, you will be able to analyze them in the single Google Analytics interface and easily see areas to increase their efficiency.

OWOX BI Pipeline not only transfers your data

  • Сhecks your campaigns UTM parameters and provides you with actionable notifications

  • Updates data for previous periods, if it was updated in an advertising service

  • Uploads historical data from the specified date, up to 6 months in the past.

  • Supports dynamic parameters in ad campaigns settings

  • Converts currency from ad services into the currency you use in Google Analytics


Start uploading your Facebook costs today

To get started, you need to provide access to your Facebook advertising account and Google Analytics.
OWOX BI Pipeline will automatically transfer your data into Google Analytics using official API.
  • Log in to OWOX BI

    Sign in to OWOX BI using your Google account.

  • Provide access to Facebook

    Authorize OWOX BI to access your Facebook account.

  • Select Google Analytics

    Select Google Analytics as the data destination service.

  • Fine-tune the Settings

    Set the start date of data import and select the Google Analytics view you’d like to use.

Data Import
All imported data is stored only in Google Analytics: at any time you can adjust the list of people who can access it.
Legal API
We use only official API and safe OAuth authorization.
Not Sell Advertising
We are not an advertising agency and do not sell advertising.
Official Gallery
OWOX BI Pipeline is a part of the official Google Analytics app gallery and is trusted by thousands of projects.


Compare plan
Historical data import, months
The number of previous months for which you can import historical cost data
Historical data updates, days
We automatically update the data in Google Analytics if the statistics of an advertising
service is updated within the indicated time.
Cost data import time, hours
The maximum time period within which data is sent to Google Analytics after they become available
in the advertising service.
Pipelines priority
up to 8 hours
Fixed price (paying month-to-month)
from $115/month

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