Instagram → Google Analytics

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Automatically Import Data from Instagram to Google Analytics

Automate cost data import from Instagram, Facebook, and other paid advertising platforms to Google Analytics to monitor their performance and compare the ROAS in Google Analytics reports.

Create the Pipeline

Compare the efficiency of your ads on Instagram and other paid advertising platforms

Since Instagram is a Facebook-owned platform, the ads you run on Instagram are managed through the same tool as your Facebook ads. The all-in-one tool, Facebook Ads Manager, helps you manage and measure the ads you serve on Instagram, Facebook, Messenger and Audience Network. What should you do if you’re also advertising on other platforms and want to compare the ROAS across all your marketing initiatives? Use OWOX BI Pipeline to automate cost data import to Google Analytics from Facebook Ads Manager and a variety of other non-Google advertising services.

Automate cost data import with OWOX BI Pipeline

With OWOX BI Pipeline, importing Facebook data into Google Analytics is a piece of cake. This includes the data from Facebook, Instagram, Messenger, and Audience Network. The cost, click and impression metrics from Facebook Ads Manager will automatically appear in the Cost Analysis report in Google Analytics. You’ll be able to quickly see which ad campaigns yield higher returns on your investments, and which are underperforming. And all this without having to waste your time on tedious manual data imports. All you need to do is to use distinct campaign names as well as add relevant source and medium UTM tags so that Google Analytics can separate out the traffic coming from different ad platforms.

4 reasons to choose OWOX BI Pipeline

  • You’ll get notified if there are any misspelled or missing UTM parameters in your ads, with advice on how to correct them.

  • The data will be imported into Google Analytics on a daily basis. Should Facebook apply any changes to its statistics, OWOX BI Pipeline will ensure that the data is updated in Google Analytics.

  • You can import cost data from a specified date in the past, up to 6 months back, or schedule a future date to start the import.

  • The currency used to advertise in Facebook and the Facebook-owned Instagram will automatically be converted to the currency set up in your Google Analytics view.


Simple Setup:

Link your Facebook advertising account to Google Analytics using OWOX BI Pipeline. The data about advertising campaigns you run on Facebook, Instagram, and Audience Network, will be automatically imported via the Facebook API. If you already have an active OWOX BI Pipeline between Facebook and Google Analytics, you don’t have to create another pipeline. Just don’t forget to always add UTM tags to your destination URLs, to make sure Google Analytics tracks your ad traffic exactly the way you want it to. We recommend using the Google’s URL Builder tool to quickly generate errorless URLs.
  • Sign in to OWOX BI

    Log in to OWOX BI using your Google account.

  • Provide access to Facebook

    Allow OWOX BI to access your Facebook account.

  • Select where you want to import the data

    Click on Google Analytics.

  • Provide access to Google Analytics

    Specify the Google Analytics account you want to use for cost data import.

  • Specify the data set

    Select the Google Analytics property and the data set to which you want to import the data.

  • Tweak settings

    Set the start date of data import, and select the Google Analytics view you’d like to use.

Data Import
All the imported data is only stored in your Google Analytics account. You can manage access to the data at any time.
Legal API
The security of your data is ensured by using both the Facebook API and OAuth authentication.
Not Sell Advertising
We are not an advertising agency and we don’t sell ads. Our ultimate goal is to ensure that you get accurate, unbiased and relevant data for decision making.
Official Gallery
OWOX BI Pipeline is published in the Google Analytics Technology Partner gallery. Our products have already earned the confidence of thousands of clients worldwide.


Compare packages
Historical data import, months
The number of previous months for which you can import historical cost data
Historical data updates, days
We automatically update the data in Google Analytics if the statistics of an advertising
service is updated within the indicated time.
Cost data import time, hours
The maximum time period within which data is sent to Google Analytics after they become available
in the advertising service.
Pipelines priority
up to 8 hours
Fixed price (paying month-to-month)
from $115/month

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