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Automatically Import Data from Instagram to Google Analytics
Automate cost data import from Instagram, Facebook, and other paid advertising platforms to Google Analytics to monitor their performance and compare the ROAS in Google Analytics reports.Create the Pipeline
Compare the efficiency of your ads on Instagram and other paid advertising platforms
Since Instagram is a Facebook-owned platform, the ads you run on Instagram are managed through the same tool as your Facebook ads. The all-in-one tool, Facebook Ads Manager, helps you manage and measure the ads you serve on Instagram, Facebook, Messenger and Audience Network. What should you do if you’re also advertising on other platforms and want to compare the ROAS across all your marketing initiatives? Use OWOX BI Pipeline to automate cost data import to Google Analytics from Facebook Ads Manager and a variety of other non-Google advertising services.
Automate cost data import with OWOX BI Pipeline
With OWOX BI Pipeline, importing Facebook data into Google Analytics is a piece of cake. This includes the data from Facebook, Instagram, Messenger, and Audience Network. The cost, click and impression metrics from Facebook Ads Manager will automatically appear in the Cost Analysis report in Google Analytics. You’ll be able to quickly see which ad campaigns yield higher returns on your investments, and which are underperforming. And all this without having to waste your time on tedious manual data imports. All you need to do is to use distinct campaign names as well as add relevant source and medium UTM tags so that Google Analytics can separate out the traffic coming from different ad platforms.
4 reasons to choose OWOX BI Pipeline
You’ll get notified if there are any misspelled or missing
UTM parametersin your ads, with advice on how to correct them.
The data will be imported into Google Analytics on a daily basis. Should Facebook apply any changes to its statistics, OWOX BI Pipeline will ensure that the data is updated in Google Analytics.
You can import cost data from a specified date in the past, up to 6 months back, or schedule a future date to start the import.
The currency used to advertise in Facebook and the Facebook-owned Instagram will automatically be converted to the currency set up in your Google Analytics view.
Sign in to OWOX BI
Log in to OWOX BI using your Google account.
Provide access to Facebook
Allow OWOX BI to access your Facebook account.
Select where you want to import the data
Click on Google Analytics.
Provide access to Google Analytics
Specify the Google Analytics account you want to use for cost data import.
Specify the data set
Select the Google Analytics property and the data set to which you want to import the data.
Set the start date of data import, and select the Google Analytics view you’d like to use.
service is updated within the indicated time.
in the advertising service.