Import Cost Data from Sklik to Google Analytics
Make it easier to monitor the performance of your Sklik advertising campaigns by automating the cost data import into Google AnalyticsSET UP THE PIPELINE
Measure the ROI of your advertising campaigns in Sklik
Sklik advertising makes it possible to reach more than 90% of the Czech Internet audience by serving ads on both of the leading Czech search engine Seznam.cz and within the content network of partner websites. However, with data for Sklik and other channels collected separately, it becomes quite a challenge to accurately evaluate how your advertising initiatives perform as compared to each other.
Google Analytics doesn’t automatically collect data for non-Google advertising campaigns. Each and every time you need to see session, cost, and revenue performance data for your campaigns in Sklik or any other non-Google advertising channel, you have to spend your precious time uploading that data manually.
This process can be streamlined by linking Google Analytics and Sklik accounts with OWOX BI Pipeline.
OWOX BI Pipeline
With OWOX BI Pipeline, you’ll be able to track and compare the performance of each of the ad campaigns in a single interface.
Cost, click, and impression data from Sklik and other advertising services will automatically appear in the Cost Analysis report in Google Analytics.
OWOX BI Pipeline ensures the accuracy and timeliness of the data:
Validates the UTM parameters in your campaigns and advises on how to correct them.
Updates the data for the previous periods should any changes occur retroactively in the advertising service.
Uploads the historical data from a specified date, up to 6 months in the past.
Converts the currency set in Sklik to the currency set in the Google Analytics view.
Sign in to OWOX BI
Log in to OWOX BI using your Google account.
Make sure that Sklik is selected as the data source
Allow access to the Sklik account you want to link to Google Analytics. You’ll need to enter the API key. To get the key, go to the Settings menu in your Sklik account and click on the Show token button at the bottom of the Settings page.
Provide access to Google Analytics
Choose the Google Analytics account you want to use for cost data import.
Select the data set
Select the property and the data set that you want to import the data to.
Set up VAT
Specify the VAT percentage that you want to subtract, and select the Google Analytics view you’d like to use.
Specify the BI project
Select the BI project in which you want to use the pipeline. If you don’t have a project yet, please create one.
service is updated within the indicated time.
in the advertising service.