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Import Cost Data from Sklik to Google Analytics

 

Make it easier to monitor the performance of your Sklik advertising campaigns by automating the cost data import into Google Analytics

SET UP THE PIPELINE

Measure the ROI of your advertising campaigns in Sklik

Sklik advertising makes it possible to reach more than 90% of the Czech Internet audience by serving ads on both of the leading Czech search engine Seznam.cz and within the content network of partner websites. However, with data for Sklik and other channels collected separately, it becomes quite a challenge to accurately evaluate how your advertising initiatives perform as compared to each other.

Google Analytics doesn’t automatically collect data for non-Google advertising campaigns. Each and every time you need to see session, cost, and revenue performance data for your campaigns in Sklik or any other non-Google advertising channel, you have to spend your precious time uploading that data manually.

This process can be streamlined by linking Google Analytics and Sklik accounts with OWOX BI Pipeline.

OWOX BI Pipeline

With OWOX BI Pipeline, you’ll be able to track and compare the performance of each of the ad campaigns in a single interface.

Cost, click, and impression data from Sklik and other advertising services will automatically appear in the Cost Analysis report in Google Analytics.

OWOX BI Pipeline ensures the accuracy and timeliness of the data:

  • Validates the UTM parameters in your campaigns and advises on how to correct them.

  • Updates the data for the previous periods should any changes occur retroactively in the advertising service.

  • Uploads the historical data from a specified date, up to 6 months in the past.

  • Converts the currency set in Sklik to the currency set in the Google Analytics view.

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Simple Setup

Link Sklik and Google Analytics using OWOX BI Pipeline. The service will automatically transfer the data using the Sklik API.

  • Sign in to OWOX BI

    Log in to OWOX BI using your Google account.

  • Make sure that Sklik is selected as the data source

    Allow access to the Sklik account you want to link to Google Analytics. You’ll need to enter the API key. To get the key, go to the Settings menu in your Sklik account and click on the Show token button at the bottom of the Settings page.

  • Provide access to Google Analytics

    Choose the Google Analytics account you want to use for cost data import.

  • Select the data set

    Select the property and the data set that you want to import the data to.

  • Set up VAT

    Specify the VAT percentage that you want to subtract, and select the Google Analytics view you’d like to use.

  • Specify the BI project

    Select the BI project in which you want to use the pipeline. If you don’t have a project yet, please create one.

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Data Import
All the data you collect is only stored in your Google Analytics account. You can manage access to the data at any time.
Legal API
The security of your data is ensured by using both the official Sklik API and OAuth authentication.
Not Sell Advertising
We are not an advertising agency and we do not sell ads. Our ultimate goal is to ensure that you get accurate, unbiased and timely data for decision making.
Official Gallery
OWOX BI Pipeline is published in the Google Analytics Technology Partner gallery. Our products have already earned the confidence of thousands of clients worldwide.

Pricing

Compare packages
Start
Basic
Historical data import, months
?
The number of previous months for which you can import historical cost data
2
6
Historical data updates, days
?
We automatically update the data in Google Analytics if the statistics of an advertising
service is updated within the indicated time.
7
21
Cost data import time, hours
?
The maximum time period within which data is sent to Google Analytics after they become available
in the advertising service.
36
12
Pipelines priority
Low
Average
SLA
 
up to 8 hours
Fixed price (paying month-to-month)
Free
from $115/month
 
14-day free trial