OWOX BI Transformations

Stop wasting time on data preparation. Use prebuilt SQL transformations (or create your own) to make raw data business-ready and get insights faster.

Manage the whole data flow in an analytics-friendly UI

Manage the whole data flow in an analytics-friendly UI

Control data processing and transformation in a convenient web interface with data lineage graphs:
• Track how data moves and changes from connectors to dashboards
• Immediately see any error or delay in updating data

Coming soon:
• Set and control data transformation and metrics calculation logic in each report
• Manage SQL transformations in a few clicks
• Schedule data updates to keep data fresh

Manage the whole data flow in an analytics-friendly UI
Work with analytics-ready data

Work with analytics-ready data

Work with analytics-ready data

OWOX BI transforms raw data into analytics-ready format, saving you hours on data preparation:
• Recognized dynamic parameters, short links and errors in UTM tags
• Currency conversion
• Bot detection

Simplify data preparation

Simplify data preparation

Use prebuilt SQL transformations (or create your own) to automatically prepare your data for reporting:
• Cost data blending across all channels
• Sessionization (merged session hits)
• Single cross-device user profile
• User type (new or returning)
• Ad cost attributed to session
• Modeled Conversion for cookieless measurement and conversion predictions
• Attribution modeling (Last-click, Fist-click, U-shape, the algorithmic Funnel Based attribution model and custom models)

Simplify data preparation
Get insights faster

Get insights faster

Get insights faster

OWOX BI makes your raw data from multiple sources ready for ad hoc analysis, saving crucial data engineering and analytics resources.

Easily connect Data Studio or another BI tool to OWOX BI and create the reports you need in a few minutes.

Great data for great analysis



Due to seamless data collection and preparation, you don’t have the risk of human errors and poor execution quality. Moreover, you have full control over the whole data flow and can see all errors as they appear.



With OWOX BI, your data is always fresh. You can schedule data updates for each transformation or report.



Automated SQL-based transformations and UI scheduling empower your teams to transform data. No engineering skills or complex tools required.


Use business-ready data to quickly build any ad hoc report to answer decision-makers’ questions.

Discover what we can do for your organization

Stop wasting time on data preparation. Use prebuilt SQL transformations (or create your own) to make raw data business-ready and get insights faster.

We’re here to answer all your questions!

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2,000 companies rely on us All testimonials

  • OneClass

    Great Service!

    We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions of hits into BigQuery for analysis.
  • Answear

    A leap forward to better analytics

    OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools we previously used had limitations we really didn’t want to deal with. It wasn’t possible to consolidate the enhanced user ... data in Google Analytics, or combine data from our email system with the on-site user behavior data. That’s why we went with OWOX BI to meet our needs. By collecting data in Google BigQuery, we’re able to build automated reports to analyze and improve our KPIs, as well as analyze data from across our website, apps, mailing system and other customer touchpoints.
  • Chantelle

    Great job, OWOX team!

    We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’ journeys. We can now manage our digital marketing investments by taking into account the offline sales and provide greater insights to our CEO. Great job, OWOX team!
  • Mindshare

    Trainings with OWOX

    We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were really open and knowledgeable. Would definitely recommend them for Google-products related trainings.
  • QVC

    Great Team

    We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able to have non-standard report in line with our business needs.
  • DHL Transportörerna Intresse AB

    Amazing product and team

    We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really recommend it, as well as OWOX’s interesting and genuin webinars.


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