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How to Build a GA4 User Acquisition Standard Report in BigQuery

Marketing Analytics for Beginners

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🔍 Build GA4 User Acquisition Reporting in BigQuery! Learn how to build a User Acquisition report in BigQuery and visualize it in Google Sheets, providing you with a deeper understanding of how users find your website.

In this detailed tutorial, I'll show you step-by-step

🛠️ How to query GA4 user acquisition data in BigQuery,

🧩 How to structure and combine data for meaningful insights,

📊 Techniques for visualizing this data in Google Sheets for easy analysis.

📈 Collection of Queries to GA4 BigQuery Data

🔍 OWOX BigQuery Reports Extension

🔗 How to Set up GA4 BigQuery Export

🎥 8 Reasons to Export GA4 Data to BigQuery

🎥 GA4 Events Data Schema in BigQuery

🎥 How to Query GA4 Event Data in BigQuery

👨‍💼 Who should watch this video

Ideal for digital marketers, data analysts, and business owners who wish to enhance their understanding of traffic sources and improve decision-making through precise data analytics.

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What changed since this video was recorded?

The problem you just saw didn’t disappear.
It has even evolved.

Teams added more dashboards.
More connectors.
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But the underlying issue stayed the same: analytics logic kept living in too many places.

Today, teams that scale analytics don’t fix this with more tools.

They fix it by building a reusable analytics system – where definitions live once and power everything else.

That's why we built OWOX Data Marts.

OWOX exists to help data teams build the reporting system - on top of their trusted data inside the warehouse - so answers to business questions can be delivered safely to dashboards, spreadsheets, and AI.

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