How to Build a GA4 User Acquisition
Standard Report in BigQuery

🔍 Build GA4 User Acquisition Reporting in BigQuery! Learn how to build a User Acquisition report in BigQuery and visualize it in Google Sheets, providing you with a deeper understanding of how users find your website.

In this detailed tutorial, I'll show you step-by-step

🛠️ How to query GA4 user acquisition data in BigQuery,

🧩 How to structure and combine data for meaningful insights,

📊 Techniques for visualizing this data in Google Sheets for easy analysis.

📈 Collection of Queries to GA4 BigQuery Data

🔍 OWOX BI BigQuery Reports Extension

🔗 How to Set up GA4 BigQuery Export

🎥 8 Reasons to Export GA4 Data to BigQuery

🎥 GA4 Events Data Schema in BigQuery

🎥 How to Query GA4 Event Data in BigQuery

👨‍💼 Who should watch this video

Ideal for digital marketers, data analysts, and business owners who wish to enhance their understanding of traffic sources and improve decision-making through precise data analytics.

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Hassle-free data analysis and reporting

Hassle-free data analysis and reporting

Data Collection


Easily bring your data together from multiple sources without coding or developers

Google analytics 4


Implement accurate privacy-compliant cookieless user behavior tracking

Data transformation


Convert raw data into insights with prebuilt no- or low-code templates

Visualize data


Use our pre-built dashboard templates and make decisions that drive growth

Automate your marketing reporting

Get your entire marketing reporting system in under 30 minutes:

  1. Collect your advertising data with no effort
  2. Set up the most accurate user behavior tracking
  3. Automate your data preparation
  4. Use all-in-one dashboard templates for a quick start
  5. Add any customizations you need

OWOX BI enables teams to make business decisions with data-backed insights.

Track your digital marketing performance

This dashboard lets you see the big picture of how your marketing and advertising investments and efforts are paying off. 

Elevate your marketing ROI by consolidating data from various advertising sources (such as Facebook, Google, or Bing Ads) with on-site analytics data (GA4 or OWOX BI Streaming) and monitor marketing KPIs… nearly in real-time. 

You no longer have to rely on siloed data, excel spreadsheets, or CSV files to deliver the necessary marketing insights. 

Reduce (direct)/(none) in your reports by 30%

Improve campaign tracking accuracy using cookieless server-side tracking and discover the real conversion sources so you can scale truly profitable campaigns, with:

  • Extended cookie lifespan
  • Minimized impact of adblockers
  • Fully privacy compliant

Get ahead of the competition with accurate answers to your marketing questions.

What you’ll get with OWOX BI

What you’ll get with OWOX BI

All-in-one tool

All-in-one tool

OWOX BI is a scalable solution for all your data management needs, including data collection, blending, and preparation for reporting.

Quick & easy setup

Quick & easy setup

Set up full-funnel marketing analytics with OWOX BI in under 30 minutes. There is no need for coding or a team of developers.

Analytics simplified

Analytics simplified

You don’t need to be a data expert. You don’t need to be a developer, either. Our software is designed for a seamless experience with an intuitive UI.

Ready-to-use templates

Ready-to-use templates

Comprehensive performance dashboards to monitor all your digital KPIs. Just connect your data and make decisions that drive growth.

Create a single source of truth

Gather and blend data from ad platforms, accurate website tracking, and CRM platforms in one place. Evaluate efforts, gain clarity, and get a holistic view of your marketing performance.

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  • G2 Crowd Top 3
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