Supercharge Your Marketing Campaigns with the 7 Best Free UTM Builders
Ievgen Krasovytskyi, Head of Marketing at OWOX BI
UTM builders, such as the Google UTM builder, are indispensable tools for marketers. They allow you to create unique tracking codes, known as UTM parameters, for your online marketing campaigns. When attached to your URLs, these codes provide valuable insights about your traffic sources and campaign performance. With a UTM code builder, you can quickly generate UTM codes, ensuring accurate tracking and improved campaign results.
UTM Builder: What is it, and why do you need it?
A UTM builder, like the UTM parameter builder or the UTM tag builder is a tool that generates UTM codes for your URLs. UTM (Urchin Tracking Module), is a format recognized by web analytics tools like Google Analytics to track visitor details from URLs. These codes help you understand where your traffic is coming from, which marketing campaigns are effective, and how to optimize your efforts. Without a UTM builder, creating these codes can be a time-consuming nightmare.
Importance of UTM Parameters
UTM parameters builder is required for the accurate tracking of marketing campaigns, because the right tracking helps you identify the real sources of conversions, boost the most effective marketing campaigns and channels and reduce the ad waste.
Understanding Your Traffic Sources
With UTM parameters, you can track where your website visitors are coming from. Is it from a direct traffic source, a social media post, an email campaign, or a search engine? Understanding this can assist you in directing your attention toward the most efficient channels.
Measuring Campaign Performance
UTM parameters are a great way to track how well your marketing campaigns are doing. UTM builders, such as the Campaign UTM builder or the GA-4 UTM URL builder, are essential for tracking advertising and / or marketing campaigns. By using them, you can easily monitor and evaluate their effectiveness.
By analyzing the data, you can identify the campaigns generating the highest amount of traffic, resulting in conversions, as well as those not meeting your expectations. This information is crucial for refining your marketing strategies.
Enhancing Customer Journey Mapping
By using UTM parameters, you can trace the steps your customers take before they make a purchase or sign up for your service. This can help you identify any bottlenecks in your sales funnel and improve the overall customer experience.
UTM parameters can also be utilized to improve your return on investment (ROI). To achieve optimal allocation of resources and maximize ROI, it is crucial to determine the most effective marketing channels and strategies.
Why Use UTM Builders to add UTMs to URL
Using UTM builders is essential for any marketer looking to track their online marketing efforts accurately. These tools simplify the process of creating UTM codes, ensuring consistency and precision.
UTM builders allow you to optimize your marketing efforts based on data rather than guesswork by providing detailed insights about your traffic sources and campaign performance.
Simplify the Process
Firstly, using UTM builders can significantly simplify the process of adding UTM parameters to your URLs. Instead of manually typing each parameter into the URL, a UTM builder allows you to simply input the necessary information, and it will generate the URL for you.
This not only saves time but also reduces the risk of human errors.
Achieve Consistency in Tracking
Secondly, UTM builders ensure consistency in your tracking efforts. When you're managing multiple campaigns across several different channels such as Google Ads, Facebook Ads, Email, referrals, etc, it's easy to lose track of the naming conventions you're using.
UTM builders help maintain uniformity, making it easier to analyze and compare data across campaigns. UTM builders also enhance the accuracy of your data. By using a UTM builder, you can ensure that each URL is correctly formatted and that each UTM parameter is correctly placed. This leads to more accurate data collection and, ultimately, more informed decision-making.
Top 7 Free UTM building tools
Some of the top free UTM building tools include Google Campaign URL Builder, Facebook Google Analytics URL Builder, and Raventools URL Builder. These tools offer a range of features and are widely used due to their ease of use and reliability.
Facebook Google Analytics URL builder
Facebook Google Analytics URL builder is straightforward with the 5 standard UTM parameters. Like Google's tool, it requires manual entry of URLs and parameters, which might result in data entry errors.
Raven Tools URL builder
Raven Tools URL builder is a standard tool offering traffic, SEO, and SEM reports. It takes care of standard UTM parameters but requires manual entry of each parameter value. Additionally, it does not allow bulk URL building, a requirement for organizations running multiple campaigns.
Terminusapp URL builder
Terminusapp offers a standard UTM builder with 5 parameters and a Google sheet to create bulk URLs. The Google sheet uses the Concatenate function to combine values in individual cells. Like other tools, it requires manual entry of each parameter value and does not allow bulk URL building.
Triggerbee Link Creator
Triggerbee Link Creator offers more straightforward descriptions of UTM parameters and includes an Email parameter, which can be helpful in email campaigns. However, it requires manual entry of parameter values and does not include some key terms in URL tagging, like medium, content, and term.
Google Campaign URL builder
Google Campaign URL Builder is a simple yet powerful tool that quickly builds URLs with standard parameters. It offers options to create URLs for GA4, web, Google Play, and Appstore.
However, it requires manual entry of URLs and parameter values each time, which could lead to data entry errors.
GA-4 Compatible OWOX UTM Builder
OWOX UTM Builder is a powerful tool compatible with Google Analytics 4 (generating UTM_id and adding to the markup). It allows you to create custom, trackable URLs for your marketing campaigns, providing valuable insights based on on-site tracking.
This tool can help you optimize your campaigns based on these insights, boosting your ROI.
Other UTM builder tools
Other UTM builder tools include RankRanger, UTMMaker, UTMBuildernet, DataDrivenLabs, and UTMTAGBuilder. These tools offer standard functionalities of 5 standard UTM parameters, which can be entered in text boxes. The final URL is generated on the fly or on a button click, which can then be copied and pasted into your campaigns.
How can I effectively analyze UTM data from my campaigns?You can analyze UTM data effectively by using analytics tools like Google Analytics to monitor key metrics such as traffic sources, conversion rates, and engagement levels associated with different UTM parameters.
How do I create a UTM URL?To create a UTM URL, use a UTM builder tool. Enter your base URL and set values for source, medium, and campaign parameters. The tool will generate a UTM-tagged URL for your campaign.
Why should you use UTM builders for your marketing campaigns?UTM builders allow you to create unique tracking codes for your marketing campaigns, providing valuable insights about traffic sources and campaign performance and enabling data-driven decision-making.