How server errors impact online forms


It often happens that a user has successfully passed the sales funnel and pressed the magic button, but oops, a server error occurred. What server errors can users face? How many orders were lost due to these errors?


To increase the number of leads / orders by identifying errors when data wasn’t stored on a server

Data to be analyzed:

Cases when the data should have been added to the database, but a server error occurs.

This report helps you determine:

  1. The error code that occurs when the server fails to response.
  2. The most common errors and technical user data (operating system, browser, etc.).

Results are used by:

Technical experts to eliminate potential errors and backup user’s data if errors occur.

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OWOX team developed Terms of Reference for the implementation Google Universal Analytics System Metrics via Google Tag Manager for The document describes many technical features of Google tools which greatly simplified the metrics implementation process. It's important to keep in mind the implementation was much more complicated because we were did new site at the same time. Guys from OWOX accompanied us all the time, checked our implementation and provided useful advices.