Social Media Analyst

Responsibilities include analyzing social media metrics, tracking engagement rates, and creating reports.

New York
Full-time

Job Description

We are looking for a skilled and driven Social Media Analyst to join our dynamic team and help elevate our brand’s presence across social platforms. As part of our team, you’ll play a vital role in transforming data into actionable insights that drive social media strategy and engagement. We encourage candidates from all backgrounds to apply.

Responsibilities

  • Collect, analyze, and interpret social media metrics across platforms to provide insights that support marketing goals.
  • Collaborate closely with cross-functional teams, including content creators and social media managers, to align data-driven insights with content strategy.
  • Track and report on campaign performance, audience demographics, engagement trends, and growth metrics.
  • Develop visually clear and compelling reports and dashboards to showcase social media performance to stakeholders.
  • Monitor social media trends and competitor activities to identify opportunities for improving reach and engagement.
  • Identify and address any gaps or inefficiencies in data collection to ensure the accuracy of insights.

Job Requirements

  • 3+ years of experience as a Social Media Analyst or in a similar role with a focus on social media data and performance.
  • Proficiency in social media analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics, or native platform insights).
  • Strong analytical skills with experience in data collection, analysis, and interpretation.

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