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Sales Teams Need to Spot Pipeline Risks Before the Quarter Breaks
With AI Insights by OWOX, product teams reveal the behaviors, flows, and value moments that shape retention and NRR – delivered straight into the tools they already use
Trusted by the best teams on the planet
Product Teams Measure Success by These Subscription KPIs
Every product improvement should deepen value, not just clicks
>30%
True Activation Rate
Measure how many accounts reach real product value, not just complete onboarding steps
20–30%
High-Value Feature Adoption
Track usage of features strongly correlated with retention and expansion
25–35%
Expansion Trigger Completion
Grow the share of users reaching behaviors that historically precede upgrades
>15%
Early Churn Risk Detection
Catch accounts showing predictive decline signals at least 30 days early
5–10%
NRR Contribution from Releases
Ensure new features contribute positively to expansion and long-term revenue
What Product Teams Tackle Every Day When Growing Subscriptions
Driving long-term value means guiding users toward the moments that matter most
Map Real Activation Paths
Learn which sequences of behaviors lead users to sustained value.
Identify High-Value Features
See which features correlate with retention, upgrades, and expansion.
Remove Friction in Key Flows
Pinpoint where users get stuck in signup, onboarding, or activation.
Prioritize Based on Value Impact
Choose roadmap items that reliably improve activation and NRR.
What Gets in the Way of Reliable Subscription Growth
Traditional analytics hide what actually drives activation, retention, and expansion
Activation Looks Complete When It Isn’t
Users appear “activated” but haven’t reached real value.
Feature Popularity Masks Feature Impact
Heavy usage doesn’t equal retention – key value drivers stay hidden.
Early Churn Signals Go Unnoticed
Subtle declines in behavior stay invisible until it’s too late.
Upgrade Triggers Are Hard to Spot
Friction blocks users from hitting behaviors that lead to expansion.
Roadmap Wins Don’t Drive Revenue
Features “look good” but fail to improve activation, adoption, or NRR.
See How Product Teams Turn Subscription Data Into Action
Every AI Insight starts with subtle behavior shifts – and ends with better decisions on activation, adoption, churn, and expansion.
Activation Mapper
Context: The team wants to understand what true activation looks like across segments.
Problem: Linear onboarding metrics hide the deep behaviors that separate retained users from churned ones.
💬 True activation requires 3–6 key behaviors – activated accounts dive deeper into custom usage, while non-retained accounts stop at surface actions.
Feature Value Lens
Context: Some features drive retention and upgrades even with low usage.
Problem: Product teams prioritize popular features instead of those that actually drive revenue.
💬 Two underrated features strongly predict retention and expansions – promote them earlier in onboarding to increase long-term value.
Churn Radar
Context: Churn often looks random because warning signs are subtle.
Problem: Early behavioral drops go unnoticed until accounts are already lost.
💬 Weekly active usage dropped 22% and collaboration decreased – this account shows two early churn indicators with a 30+ day lead time.
Product Expansion
Context: Upgrades happen when users hit specific behavioral thresholds.
Problem: Friction stops users from reaching upgrade trigger moments.
💬 Users who upgrade hit 3–4 trigger behaviors. Remove friction in the paywall and flow steps to guide more users to upgrade readiness.
Roadmap Impact
Context: New features are shipped, but the impact on activation and expansion is unclear.
Problem: Some releases look successful, but show zero value impact – or hurt retention.
💬 That recent release increased usage but had no measurable impact on activation or NRR – consider repositioning or iteration.
Make Every Marketing Decision Count
Get governed, accurate insights – straight from your data warehouse, delivered where your team already works. No setup hassle. Your first AI Insight can start delivering value the same day